Two main factors contributed to the rise of online lottery ticket purchases: necessity and technology. From a business standpoint, lottery operators were almost forced to make their games available online in order to survive.
In the late nineties and early noughties, the UK's National Lottery suffered a downswing. Financial results in 2002 saw the game's operator, Camelot, suffer a 3% drop in takings. This trend was mirrored in other countries around the world, as those with a love for battling with the odds found new, more convenient, ways to play online. Needing to move with the times, lottery operators soon joined the digital revolution and made it possible for players to play their favourite lottery games online.
There are 3 common ways to play and win the lottery online:
Playing your local lottery online is simple and convenient:
Online lotteries now allow you to play a wide variety of games. This means you can play lotteries in the US, UK, Spain, Italy and beyond, regardless of where you live. This is made possible by concierge services, which operate by either:
The benefit of online syndicates is that they give players improved odds of hitting the jackpot through collective purchasing power. Online providers typically create syndicates for the top lotteries and pre-purchase huge batches of tickets for each draw. To take part:
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