October 3rd, 2017
If popular opinion is any indicator, the time has never been better for the United States to make a push to legalize sports betting throughout the country. According to a recent poll, for the first time ever, more than 50% of American approve sports betting, a massive indicator of the recent shifts in the country's feelings toward gambling!
October 1st, 2017
In a recent turn of events, Ninjas in Pyjamas have re-signed with leading bookmaker, Betway in an interesting move for the gambling and eSports Industry. This all comes as a surprise following a breakup between the two only last year. Thankfully, it appears the two have put whatever caused the original split behind them!
September 30th, 2017
Betfair has announced their latest promotional campaign featuring former professional football star Rio Ferdinand's journey to becoming a professional boxer. Considered one of the top defenders in the EPL during his tenure, the project is aptly named 'Defender to Contender.' Read on for more on Betfair's latest project!
September 29th, 2017
Ladbrokes Coral Group has launched a range of new sports betting markets powered by Digital Sports Tech (DST). The Match & Player Specials markets combine prop bets and popular match markets to create same-game accumulators, powered by DST’s software!
September 28th, 2017
Betting giant William Hill has recently announced it will enter into a two-year partnership with BD Stadia – the specialist stadium betting providers. BD Stadia is the largest provider of its kind in the UK, with access to a number of large football clubs. This is a move that's certain to benefit both companies in the long run!
September 26th, 2017
While the proliferation of betting sponsorships in football has taken something of a media hammering of late, many sportsbooks remain heavily involved in horse racing and Betfair has just signed a deal that will see it continue as a heavyweight sponsor of the sport!
September 26th, 2017
Paddy Power's official twitter account has always done a great job of grabbing attention but it's latest social media campaign might be it's most attention-grabbing thanks to the wild wagers it features. Read on to find out more about Paddy Power's #WhatOddsPaddy!
September 25th, 2017
Sportsbook Mr Green is rejigging its online betting system with the help of data analysis firm Bettorlogic. The Stockholm-based betting firm and casino will now be backed by a new Kambi-powered Sportsbook 2.0, which will use Bettorlogic’s statistics and predictive models to customise bets and make them more personalised with the ‘Bet Assist’ brand!
September 24th, 2017
Ladbrokes continues its sponsorship campaign ahead of the start of the football season in the UK by resigning its agreement with Scottish Premier Club Rangers. The company will remain as the club's main betting retailer for both the 2017/2018 and the 2018/2019 seasons!
September 14th, 2017
The bright and profitable future of eSports is evident by the emerging sponsorship deals between leading online betting companies and eSport brands. Such a deal was recently signed between the Electronic Sports Global (ESG) Tour and online bookmaker Betway, who became the head sponsor of the ESG Tour on the Greek island of Mykonos!