Glasglow Rangers’ Sponsorship Deal Extended by Ladbrokes

September 24th, 2017

SHARE

Glasglow Rangers’ Sponsorship Deal Extended by Ladbrokes

Ladbrokes continues its sponsorship campaign ahead of the start of the football season in the UK by resigning its agreement with the Scottish Premier League's Glasglow Rangers. The company will remain as the club's main betting retailer for both the 2017/2018 and the 2018/2019 seasons. Both the club and the bookmaker are already on good terms, with Ladbrokes long having being Rangers preferred partner!

Great Relationship

Stewart Robertson, Ranger's Managing Director, had nothing but positive comments regarding the renewed sponsorship:

"We are delighted to confirm Ladbrokes will continue as the Rangers’ retail betting partner. The club has enjoyed a great relationship with Ladbrokes over the years and is delighted that they will be with us for the next two years."

Ladbrokes Regional Director, Christopher Hector said:

"It’s fantastic news that we’ll be providing the betting services again for Rangers at such an iconic location in Ibrox Stadium."

The move means that Ladbrokes will continue to enjoy all the marketing benefits Ibrox Stadium itself offers, as well as being present on Ranger's digital marketing channels.

Getting Set for the Season

The new deal with Rangers is just another step Ladbrokes' online bookmaker has taken to make sure it's in a great position when the football season starts. The agreement comes hot on the heels of three deals it struck recently with UK clubs from the both the EPL and the Championship: Burnley, Leicester and Sheffield.

Combined with the Rangers deal and the additional moves by Ladbrokes Coral to secure official ties with Sunderland and Middlebrough football clubs (with Coral's sportsbook the official betting partner of both), the company has a solid footing in both the English and Scottish Premier leagues for the upcoming football season.

Industry Ups and Downs

While this new partnership with Rangers and slew of additional new deals certainly puts Ladbrokes Coral in good stead, there are some potential issues for the company, and the industry as a whole, on the horizon. Securing as many new avenues as possible now could be one of the motivations for this approach and makes good sense.

One reason for an increased presence in stadiums and clubs is very likely related to the fact that Ladbrokes reported a loss in business at traditional betting shops earlier this year. This was, however, offset by an increase in online gaming and betting. Making it as easy as possible for fans and punters to bet on games, especially when they're at the event itself, is something that Ladbrokes isn't alone in pursing.

FOBT Review

Although it might seem like business as usual, Ladbrokes, Coral and other top online bookmakers are heavily invested in the outcome of the fast approaching government review on fixed odds betting terminals that's grabbed the attention of the entire brick-and-mortar gambling market in the United Kingdom.

These are the bread and butter of betting shop income streams, but there has been some controversy recently suggesting that the machines are seriously addictive, with stakes that are far too high. Most machines currently allow a maximum stake of £100. There have been proposals by MPs to reduce this to £2.

Given that betting shop profits seem to be slowing down, any further slashes to Ladbrokes Coral's profits could be serious. It's been estimated that FOBTs are responsible for around £1000 profit a week for operators like Ladbrokes, which runs over 8000 machines.

Potential Merger

Given this precarious position, Ladbrokes has taken steps to keep its options open if FOBTs are hit by regulation. The company fought off a merger attempt last year by GVC Governance, but might not be able to defend itself again should the ruling on FOBTs not go in their favour.

Still, the fact remains that the company is performing well and the recent partnership with Rangers is just another sign of this. Even though Ladbrokes is moving forward, though, there are concerns as to whether it will be enough to fend off the potential damage of the FOBT review.

The company's share price has remained fairly static even in spite of the strong recent moves in football betting – just one problematic result of the coming review. Investors are understandably cautious given the delicacy of the overall situation.

Until the details are published, it's hard to say just how beneficial Ladbrokes' strong presence in the Scottish and English football leagues will be in the long term. Head to Ladbrokes's online bookmaker today to checkout the latest odds on not only the Glasglow Rangers but all the top football clubs!

Betting News Articles


Premier League Joins MLB and NBA Supporting Integrity Fees
Premier League Joins MLB and NBA Supporting Integrity Fees

The English Premier League has jumped onto the integrity fee bandwagon giving American professional sports leagues some overseas backing. With legal sports betting becoming an increasingly likely ... Read More

Against All Odds Las Vegas Now Favourites for Stanley Cup
Against All Odds Las Vegas Now Favourites for Stanley Cup

In their first ever season of existence, the Las Vegas Golden Knights have brought their own glitz and glam to tinsel town and kept the party going late. Later than anyone could’ve possibly imagined ... Read More

Gronkowski Buys Stake in Kentucky Derby Horse Named for Him
Gronkowski Buys Stake in Kentucky Derby Horse Named for Him

NFL superstar Rob Gronkowski’s future playing football may be in question, but one thing is for certain. The New England Patriots’ tight end will be watching the upcoming Kentucky Derby closely ... Read More

Bookmakers Favor Nurmagomedov in Potential McGregor Clash
Bookmakers Favor Nurmagomedov in Potential McGregor Clash

The undefeated Khabib Nurmagomedov is now UFC lightweight champion after presiding over a challenging win at UFC 223 last weekend and the attention-grabbing victory actually has bookmakers placing ... Read More

McGregor v Mayweather Part 2 Coming to an Octagon Near You?
McGregor v Mayweather Part 2 Coming to an Octagon Near You?

Could an MMA-style fight between UFC superstar Conor McGregor and undefeated boxing legend Floyd Mayweather be in the cards? That’s what many in the sports world are trying to find out after a ... Read More

Paddy Power Suspending Betting with Royal Baby on the Way
Paddy Power Suspending Betting with Royal Baby on the Way

The Duke and Duchess of Cambridge, William and Catherine, are eagerly awaiting the arrival of their third child, and bookies have been fielding a wide variety of bets since it was announced by ... Read More

Betting Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Betting News

Betting Guides

Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2018 GDC Trading Limited. All Rights Reserved. Gambling.com is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

Asset 4AndroidGET IT ONfacebookDownload_on_the_App_Store_Badge_US-UK_RGB_blk_4SVG_092917twitter