Ladbrokes Continues To Innovate With Omni-Channel Features

January 15th, 2018


Ladbrokes Continues To Innovate With Omni-Channel Features

The UK bookmaking giant, Ladbrokes Coral - parent company to both the Ladbrokes and Coral gambling operators - has launched its brand new mobile football betting function for their retail companion apps. The app is already available for download via iOS and Android devices in both the Google Play store and the Apple Store.

The function, Football Bet Filter, which is now available via the Coral Connect App, allows football punters to create their own accumulators based on personal filters and has been going down a treat with customers. A similar product, called ‘Football Buddy’, launched on Ladbrokes’ retail companion app The Grid, while Racing Bet Filter, a variant of the same product for horse racing betting, is already live.

The Football Bet Filter

The accumulator function is designed to aid punters who enjoy placing accumulator bets, and allows them to build bets based on personal preferences, including variables such as teams playing at home or away, mean defences, high scorers even teams playing in a particular league.

With an increasing number of gamblers looking to smart app technology for their needs, the function has proven to be a worthwhile time investment for Ladbrokes Coral. Other operators are already planning or have already released similar options, so the move seemed to come at the right time for the company.

When presenting the Football Bet filter last month, Darren Calvia, Head of Omnichannel Product for Ladbrokes Coral, said:

“We are delighted to release a digital product to simplify our shop customers’ betting experience. A simple yet game-changing way for customers to build their accumulators based on personal preferences and filters.”

Not the Only New Feature in Ladbrokes' Arsenal

Updating the market, the Ladbrokes Coral retail division states that Coral Connect integrated the Football Bet Filter following the positive results and feedback of the function on Ladbrokes’ omni-channel player solution 'The Grid', a reward programmed launch by Ladbrokes back in 2015.

The Grid, the Ladbrokes version of a loyalty card and retail mobile application, is defined by the company as “the ultimate link between in store and betting online,” Designed to bridge the gap between shop betting and online betting, the Grid ensures that consumers never miss out on “industry-leading online offers and promotions.”

The companies new ‘omni-wallet’ solution allows Ladbrokes customers to perform transactions with all Ladbrokes retail products using a single online account. The new option is live across the company’s network of 3,500-plus bookies in the United Kingdom. The omni-wallet is made possible by “The Grid”.

Perhaps the omni-wallet’s most attractive feature is the fact that it supports safe and responsible practice. Using their omni-wallet accounts, all Ladbrokes players can monitor and control their spending and make wise financial decisions. Ladbrokes and Coral are the only betting shops in the UK to offer an omni-wallet solution across their broad scale of product options.

Support for Omni-Channel Ladbrokes Functions

Ladbrokes Coral offer support on their new products 24/7. You can contact them through email, phone or the live chat feature on their site. With an outstanding reputation for customer service across the reputation, you can be sure that if you run into any issues with the Ladbrokes Football Bet Filter or any aspects of ‘The Grid’, you will be in good hands with their team.

It is possible to place bets massive bets online without being referred to a call centre trading manager and the company have also broadened the number of markets offered around events such as reality shows and general elections. The company allows deposits in 16 currencies, via credit or debit card.

PayPal, ClickAndBuy, Ukash, Skrill, Neteller and Western Union. Minimum deposits land at £5 for debit cards and £10 for bank transfer. Withdrawal requests at Ladbrokes Coral are processed in an efficient and timely manner, with bigger amounts often in your account the day after a request has been made.

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