Most Popular Sports Franchise in the US Joins eSports Boom

November 6th, 2017

SHARE

Most Popular Sports Franchise in the US Joins eSports Boom

The synergy between the worlds of sport, gambling and eSports took another step forward recently when the New York Yankees announced a move into the competitive gaming industry. Announced on 19 October, the deal will see the baseball team invest an undisclosed sum in gaming outfit, Vision eSports.

The company already has a physical interest in the competitive gaming arena with its professional eSports team Echo Fox, which is owned by former NBA star Rich Fox. The company also owns Twin Galaxies, which compiles gaming stats and rankings, as well as the production company Vision Entertainment.

Between these three verticals, Vision eSports has become one of the biggest players in the competitive game world. Read on to see what impact the United Sates' largest professional sports franchise joining he ranks of major players around the world embracing competitive gaming, better known as eSports!

Yankees Deal to Bolster Echo Fox’s Industry Investment

Although the exact terms of the new deal between the Yankees and Vison eSports have been kept under wraps, the former will likely benefit from a franchise deal in 2018. When Riot Games grants ten eSports teams part ownership of its North American League of Legends Championship Series, Echo Fox is set to be among those offered.

With a slot on the roster costing a reported $10 million, the Yankees' recent investment and subsequent financial support will be integral to the deal. Beyond the financial possibilities, the Yankees and Echo Fox will explore a variety of cross-market promotions, events, advertising drives and more.

Indeed, in the same way online gambling companies have started to invest in eSports, US sporting franchises like the Yankees will be looking to do the same. 888poker, a partner site of 888casino, agreed a deal with Flow eSports back in December 2016.

As part of the deal, team members from Flow eSports were given 888 branding at live gaming events as well as entry to poker tournaments. Essentially working on the basis that competitive gamers and professional poker players share a number of skills, the deal has been a way for both industries to attract new players.

In fact, this growing relationship between eSports and the iGaming world has manifested itself in the sports betting arena. Today, the leading online bookmakers offer regular odds on leading eSports games such as League of Legends.

Increased Synergy to Benefit All Concerned

Beyond the recent links between eSports and the betting industry, the BBC recently got into the game by offering TV coverage of the Gfinity Elite League on BBC 3. Disney’s accelerator programme has been attracting big brands to the industry since 2014 (more on those here).

With the Yankees' recent deal likely to follow a similar pattern to those forged by iGaming companies and others, we could see an interesting three-way dynamic develop. According to analysts at Newzoo, the eSports economy is expected to increase in value over the next three years.

At this stage, year-on-year on growth is projected to top 43%. Based on this, brand investment in the industry will be worth $1.5 billion by 2020, while merchandise and ticket sales will hit $64 million. With the market showing huge potential, the increasing synergy between the three is not only likely to benefit all involved, but throw up some interesting innovations.

Perhaps the most interesting development could be the introduction of competitive gaming at the Olympics. Although it’s nothing more than an idea at this stage, co-president of the Paris 2024 Olympic bid, Tony Estanguet, confirmed in summer 2017 that his team is exploring the possibility of eSports at the Games.

If this happens, it would not only help to put competitive gaming on par with physical sports, but would generate a huge amount of exposure. Even without any of this potential, eSports is still a multimillion dollar industry and the Yankees will certainly benefit from association with one of its leading players.

Having recently sacked long-serving manager Joe Girardi, the team will be looking to bounce back after a poor start to the current MLB season. Although hardcore fans aren’t likely to be swayed by an eSports deal, the investment could prove to be a positive business move that ultimately benefits the franchise as a whole!

For more information of all things gambling in the US, feel free to check out our Gambling.com US-facing site, gambling.com/us!

Betting News Articles


Premier League Joins MLB and NBA Supporting Integrity Fees
Premier League Joins MLB and NBA Supporting Integrity Fees

The English Premier League has jumped onto the integrity fee bandwagon giving American professional sports leagues some overseas backing. With legal sports betting becoming an increasingly likely ... Read More

Against All Odds Las Vegas Now Favourites for Stanley Cup
Against All Odds Las Vegas Now Favourites for Stanley Cup

In their first ever season of existence, the Las Vegas Golden Knights have brought their own glitz and glam to tinsel town and kept the party going late. Later than anyone could’ve possibly imagined ... Read More

Gronkowski Buys Stake in Kentucky Derby Horse Named for Him
Gronkowski Buys Stake in Kentucky Derby Horse Named for Him

NFL superstar Rob Gronkowski’s future playing football may be in question, but one thing is for certain. The New England Patriots’ tight end will be watching the upcoming Kentucky Derby closely ... Read More

Bookmakers Favor Nurmagomedov in Potential McGregor Clash
Bookmakers Favor Nurmagomedov in Potential McGregor Clash

The undefeated Khabib Nurmagomedov is now UFC lightweight champion after presiding over a challenging win at UFC 223 last weekend and the attention-grabbing victory actually has bookmakers placing ... Read More

McGregor v Mayweather Part 2 Coming to an Octagon Near You?
McGregor v Mayweather Part 2 Coming to an Octagon Near You?

Could an MMA-style fight between UFC superstar Conor McGregor and undefeated boxing legend Floyd Mayweather be in the cards? That’s what many in the sports world are trying to find out after a ... Read More

Paddy Power Suspending Betting with Royal Baby on the Way
Paddy Power Suspending Betting with Royal Baby on the Way

The Duke and Duchess of Cambridge, William and Catherine, are eagerly awaiting the arrival of their third child, and bookies have been fielding a wide variety of bets since it was announced by ... Read More

Betting Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Betting News

Betting Guides

Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2018 GDC Trading Limited. All Rights Reserved. Gambling.com is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

Asset 4AndroidGET IT ONfacebookDownload_on_the_App_Store_Badge_US-UK_RGB_blk_4SVG_092917twitter