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2DB has been a major player in the betting software industry for over 15 years, with founders Jim Davies and Steve Boffo at the forefront of the development of this rapidly growing sector since the 1980s. Best known for their GENUS multiscreen display system, the company specialises in both software and product development and consultancy for major organisations in both the betting and wagering industry on a worldwide level.
2DB offers a wide array of betting and gaming services directly to bookmakers, including in-shop video walls, virtual sports and a WiFiBet system that allows customers to place bets while seated at live events.
2DB products can be found right across the gambling industry, anywhere from betting shops to racetracks and casinos. The company works with all the big players in the gambling world, with recent clients including Betfred Sports, Coral Sports and William Hill Sports, which pays testament to their recognised expertise in multiple information screens and live updates for a variety of sporting events.
Their flagship software is the GENUS system, which has been rolled out across many of the UK’s top betting shops. The software was developed to provide cost-effective, advanced screen display technology to the bookmaking industry. It's now considered the benchmark for visual display. The GENUS system comes in five different variants including a video wall, two types of multiview systems, the standard screen and touchscreen customer terminals. The system supports a variety of languages, time zones and both fractional and decimal odds across a wide selection of betting markets to satisfy clients’ international customer bases.
In addition to the display products that 2DB provide, they also own a Diginews service that, in collaboration with the Press Association, allows betting shops to digitise form for sports such as football and horse racing. Alongside these features is a sharp virtual sports offering and the WiFiBet system, which allows live betting as sporting events progress. This both maximises customers’ betting options and pays out winnings instantly.
2DB brings a wealth of solutions to the gambling industry, no more so than with their core GENUS display systems. GENUS provides a comprehensive visual service for clients looking to offer a high-end betting experience. All their systems are easily integrated into existing setups or can be operated independently.
All five of the options are easy to manage and driven by a central system that allows the operator exclusive customisation, meaning high priority events can be given greater exposure and brands can tailor their identity however they wish. The multiscreen systems allow the operator full control over the display of events and gives the user the capability to switch to multiple display formats and partition screens at the touch of a button.
The touchscreen product from 2DB is specifically developed for use in betting shops and includes a range of products from wall mounted screens, free standing betting kiosks and the newly developed desk tablet, that allows for more efficient betting with features such as the ‘Next Off’ button. This optimises customer engagement, providing direct interaction with the software.
Another excellent piece of software produced by 2DB is Diginews. Thanks to the link up with the PA, this gives the client access to the vast majority of racecards and sporting news, removing the need for printed newspapers in a betting shop. It also allows the client to customise the display, meaning branding can be added to all content. This also goes for 2DB’s virtual sports service, which is generated from a central hub and broadcast from that point, removing the need for a TV channel.
On a gaming level, the virtual sport software from 2DB supports a number of random number generators and is all managed off-site to prevent corruption of figures.
In addition, WiFiBet has been developed with safeguards to prevent fraud and to protect the client and customer from any losses due to weak or failed WiFi signal. The system also allows supervisors to track how much cash each operator has on them, as well as setting limits and security details remotely for customers' betting safety.