We’ve all seen the absolute carnage in Blanchardstown.
Piles and piles of queuing automobiles. Horns being honked at 2am. Disgruntled residents filming the madness from their balconies. Green and white packaging strewn across the ground for miles and a wave of donut-zombies that won't cease their attack.
Krispy Kreme has crash-landed in Ireland with their first store folks. The media has provided extensive coverage of a chaotic first week for the brand and now, having seen the ludicracy, you'll be glad to know the bookies are offering some insane bets to go with your original glazed goodness.
Traffic where the new store is located, on the outskirts of the Blanchardstown Centre, has become a congested nightmare for local residents. Queues at the drive-thru have been virtually non-stop since doors were swung open on September 26th and in-store business has been much the same, with videos on social media showing lines out the door into the car park.
Things became so hectic in the store's first week that the company's UK & Ireland CEO Richard Cheshire had to weigh in on the matter, telling unhappy locals that they will only serve customers at the drive-thru until 11:30pm as opposed to it's intial 24/7 service offering.
As part of an official statement on the opening he said:
For the most part, our drive thru has been a success. But we know that the late-night noise has been an upset for our neighbours. Most importantly, we are saying to our neighbours, we’ve listened and we’re making changes immediately.
In 2018 a week can feel like a year and the people of Ireland are already wondering when the next Krispy Kreme will open up.
Paddy Power have decided to capitalise by offering 2/1 on a second store opening before the end of this year. While sure to cause much of the same madness, this would likely ease congestion around the Blanchardstown area - especially if opened on Dublin's southside.
Don't think a new store will open that soon? Don't worry - that's not the only betting offer available for Krispy Kreme fans.
Here's the full list of odds from Paddy Power:
So where's the betting value?
Although it had a messy opening week, Krispy Kreme will be head over heels at the unpredictable level of success their first Irish store has seen. We don't think Paddy's bet that a second store will open in 2018 is a bad one - you could do worse than 2/1.
The company knows that the brand name is fresh on Irish minds and they will be looking to capitalise on that as soon as possible. If you think they'll push forward quickly head over to Paddy Power now.
If Paddy's bet ends up a winner the bigger question will be where will the second store open. The most likely location would, like Blanchardstown, be a shopping centre in the suburbs of the capital where other major American food franchises have placed themselves.
Dundrum shopping centre could be a contender. They bagged themselves the first ever Five Guys restaurant in Ireland before the burger chain opened up a location on George's street and another up in Belfast.
Other potential options in the capital include the Swords Pavilion, Liffey Valley or Omni shopping centres. Krispy Kreme may also attempt to spread their reach further across the country making Cork, Galway or Limerick contenders for their next store.