February 14th, 2017
Playtech has inked an exclusive deal to supply its high-quality content to Mecca Bingo, one of the most loved online bingo sites in the UK. The partnership between the two the industry veterans began more than a decade ago with this new deal confirming it won't be ending anytime soon.
With Playtech continuing to lead the way as one of the premier online bingo game providers in the business, the Rank Group (which owns Mecca Bingo and a slew of other online casino brands) was naturally quick to capitalise by extending their agreement. Colin Cole-Johnson, the group director of the Rank Group, explained:
"It is a suite of products our customers know and love, and this has been an important partnership for Mecca since 2006, so naturally we are pleased that an agreement has been reached to develop this further."
The supply deal hands Rank complete access to exclusive content from the ever-popular software developer, along with an opportunity to utilise Playtech’s Open Platform technology. This gives Mecca the opportunity to offer third-party content alongside cherry picks from its premier supplier.
This follows on from the integration of the omni-channel solution devised by Playtech, which enables the Rank Group to offer its players a 'one stop' facility that connects gamers to online, mobile, retail and in-venue services from a single hub. Mecca Bingo has grown into more than just a bingo destination, with a variety of slots and casino games sitting alongside variations of the famous ball game.
Courtesy of Playtech, gamers can dab their cards at the 90-Ball tables while enjoying the finest slot titles, including Alice in Wonderland, Winnings of Oz and Starburst, from the same platform. This confirms the intention of the Rank Group, which owns Grosvenor Casinos among other brands, to diversify into new areas of online casino gaming.
The suite of Playtech bingo games is recognised as one of the best around. And that's just the tip of the iceberg for this internally renowned brand, which continues to offer a comprehensive range of services to the industry’s biggest names.
Its omni-channel launch for Coral, which includes the ‘Connect’ payment system, has already witnessed more than 250,000 customer sign-ups. While Rank has yet to reveal its figures, a similar level of take-up is expected of its platform.
The system enables Mecca to integrate and monitor rewards, bonuses, jackpots and its flagship loyalty programme – all of which is excellent news for players. As Mohammed Zabed, head of slots at Mecca, confirmed:
"We’re delighted that this strategically important project has come to fruition following the nationwide software agreement we signed with Playtech. This is a bingo first and goes a long way towards meeting our omni-channel strategy and, more importantly, our customer needs."
So 2016 was an outstanding time for Playtech. Dan Phillips, the head of UK operations, is equally bullish for the year ahead:
"The network is performing well with stakes and active players at their highest ever levels and our licensees have made a great start to 2017. Mecca is one of those so we are therefore very pleased to continue our long-standing relationship with the Rank Group and our collaborative approach will help drive their bingo business into the next decade and beyond."
The partnership between Rank and Playtech means that Mecca is now able to offer a more three-dimensional offering to casino gamers of all persuasions. There are stacks of bingo variations, as you might expect – the 75, 80 and 90-Ball formats all make an appearance, with games available throughout the day.
But there’s more...much more. All of Playtech’s flagship slots are here, including the Marvel jackpots, plus a wealth of new releases and traditional casino favourites. There’s the chance to win a life-changing sum of money courtesy of Mega Moolah and the rest of the jackpot game library.
Plus the opportunity to enjoy a range of Vegas-style classics, with roulette, blackjack and various forms of poker all well catered for. If it’s the anticipation that really gets you going then Mecca’s 'Instant Win' category, powered by Playtech, will have you on the edge of your seat.
There are cash prizes of varying degrees of excellence here – from the exciting Cash Buster and Quick Fire Cash to the brain-teasing Crossword Cash. There are endless ways to win at Mecca Bingo courtesy of the revolutionary Playtech, so head to Mecca Bingo today and check it out!