Though it's a betting brand widely known for its sportsbook around the world, Coral is making giant strides towards enhancing its image as the go-to casino of choice for live gaming aficionados on British shores.
As a signal of its intent, Coral has partnered with Playtech, one of the leading software houses in iGaming, to create a brand new, all-singing, all-dancing live casino environment for its players.
It’s refreshing that Coral, looking to establish itself in the online casino sphere, has reached out to one of the best suppliers out there to get the new product off the ground. Playtech is one of the most sought-after partners in the industry, bringing the very best in user experience and innovation to the countless online casino sites it works with.
The all-new Coral Live Studio will feature cutting edge audiovisual quality, super smooth streaming and an improved user interface that will elevate the customer experience, according to Playtech’s head of live casino innovation, Kevin Kilminster:
"Coral’s new purpose-built environment, in partnership with Playtech, takes full advantage of our new, next generation live casino studio and comes complete with a series of bespoke, flagship gaming products, a specially designed VIP area and a fresh and modern design. We're confident Coral players will love the new look and feel and experience the ultimate live casino offering on the market."
At present, Coral’s live offering is fairly thin on the ground, with just four Blackjack tables and a single Roulette table for players in a live setting, so this partnership with Playtech is welcomed by all parties. Nir Hakarmeli, the director of gaming operations for Ladbrokes Coral, explained:
"The collaboration strives to provide the very best casino experience in the industry and is part of Coral’s strategic initiative to bring Casino Live closer to sports betting customers."
He was joined in praising the new launch by Olly Raeburn, the Ladbrokes Coral brand director:
"We wanted to provide something special for our Casino Live customers and have enhanced the experience in every possible way."
The criticism of Coral’s former live channel was that while it did most things very well, with an intuitive layout lending itself to easy navigation and excellent graphics, it just simply didn't have the variety to satisfy the needs of all players. That, happily, has changed courtesy of Live Studio, with Casino Hold ‘em, Baccarat and Hi-Lo joining Blackjack and Roulette as available options.
This ensures that you can play your preferred games – and that your favourite dealer is handing out the cards or spinning the wheel – simply by selecting a table from the lobby. The great news is that Coral’s outstanding Comp Points programme extends to live casino gaming, so every penny you stake here will be added to your points accumulation.
These can be exchanged for real cash – so it really does pay to play with Coral! As if all that wasn’t enough, you can trouser a £50 bonus just for signing up to Coral and depositing £10, which is then boosted by your second (a £10 slots bonus) and third deposits (a £5 roulette bonus).
The award-winning service provider particularly excels in two areas: the creation of super-fun and rewarding slot games, and in the provision of live casino services to third party partners. Their gamescreens are a joy to behold and showcase exactly why they are ahead of the curve at present.
The move from Coral to ramp up its casino offering makes sense given the latest set of financials published by the UK Gambling Commission. Industry revenues are up year-on-year and most significant is that more than half of the money made by gambling providers in 2016 came from casino games – £2.6 billion of a total of £4.5 billion.
That dwarfs the profits created by sports betting ($1.7 billion) and bingo (£153 million), so as strategic decisions go Coral’s link up with Playtech makes perfect sense. The timing is crucial too, with Coral reporting that profits were down by 4% in the final quarter of 2016 compared to those of a year earlier. An upturn would be most welcome!
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