Emerchants' Branded Payment Cards to Build Bet365 Brand in the UK

April 13th, 2016


Emerchants' Branded Payment Cards to Build Bet365 Brand in the UK

If you're a Bet365 customer in the UK, you can now get your hands on your winnings in an instant, thanks to the operator's recent deal with Australian payment processor Emerchants. Following an undisclosed deal between the two parties, Bet365 is now set to offer fully branded cash cards to its British sports betting, casino and poker players.

Extending a partnership that's seen bet365 harness the power of Emerchants' payment cards in Australia since August of last year, the new UK payment cards will allow customers to get instant, real-time access to their bankroll.

Faster Access to Your Funds

Traditional payment processing methods in the iGaming world, such as credit, debit and eWallet withdrawals, often take between two and five days to process. This delay in banking a win – and actually realising the benefit of that win – is something that's famously frustrated iGaming fans.

Over the last few years, however, payment processors such as Emerchants have made it possible for players to get direct access to their funds via ATMs. Acting in the same way as a regular debit card, Emerchants' cards allow users to key in a pin code and withdraw money from their iGaming account.

As well as giving its customers access to instant fund withdrawals, Bet365's new Emerchant cards will utilise EachWay technology, allowing users to send funds to their online accounts. To ensure the system was suitable for the UK market, Bet365 rolled out the new payment cards in Emerchants' native Australia for eight months before extending the deal to its UK customer base.

Although the full details of the deal have been kept under wraps, shares in Emerchants Ltd jumped up by 22.7% to A$1.24 (£0.66) per share following the announcement of the deal.

Bet365 Continues to Dominate in Italy

As well starting the new year off right by giving its customers in the UK a better way to access their online funds, Bet365 continues to dominate the Italian sports betting market in 2016.

According to a recent report by Agimeg.it, Bet365's €346.2 million (£275.9 million) revenue accounted for 35.7% of Italy's €970 million (£773.1 million) sports betting revenue in the first quarter of 2016.

In fact, that figure was more than three times the amount collected by Bet365's closest rival, Gala Coral's Eurobet (€101.3 million/£80.7 million). The news that Bet365 is still dominating in the Italian market, which has been suffering in certain iGaming sections recently due to increased taxation, will be music to the ears of the top executives at Bet365.

More Moves in the UK

With revenue continuing to trend upwards in Italy, Bet365 is now seeking to reinvest some of those funds in the UK market by opening its first satellite technology office in Manchester.

Currently recruiting up to 70 members of staff to support its development team, Bet365 will be hoping to harness the city’s reputation as a technology hub in order to grow its brand in the UK, by using the new office to support various aspects of its European platforms.

"We will start in the areas where we have the work backlog but the remote office will be a great opportunity to extend resource across each of our product areas," explained head of software development, Dom Hawley.

To get your hands on your own branded payment card, visit Bet365 today!

Casino News Articles

UK Player Takes Home £6.2m on £1.25 Spin
UK Player Takes Home £6.2m on £1.25 Spin

Winning over £6 million from a bet of just £1.25 sounds like something that would only be possible in a lottery game, or in your dreams... But that is exactly what one lucky punter from the UK managed ... Read More

Will President-Elect Trump Legalize Online Gambling in the United States?
Will President-Elect Trump Legalize Online Gambling in the United States?

He may be the man responsible for one of the most fractious presidential campaigns in recent memory, but will Donald Trump finally take a stand on the US online gambling debate? The polarising Preside ... Read More

Make Christmas Great Again by Doubling Up with Guts this Weekend!
Make Christmas Great Again by Doubling Up with Guts this Weekend!

"Make Christmas Great Again" this weekend by doubling up the amount of gifts you receive from Guts' with their Double Speed Weekend! To help promote their daily giveaways and WishList Gifts, Guts Casi ... Read More

Don't Miss Yggdrasil Gaming's €200,000 Christmas Calendar
Don't Miss Yggdrasil Gaming's €200,000 Christmas Calendar

Yggdrasil might have a quirky name but they also tout excellent producers of only the finest online casino games. Those minds are certainly getting into the Christmas spirit nice and early too; Yggdra ... Read More

Check Out Mr Green Casino’s £350k Christmas Calendar
Check Out Mr Green Casino’s £350k Christmas Calendar

So what does Mr Green’s casino have in store with the £350k Christmas Calendar? It’s the best advent calendar a punter could wish for, for not only does it offer more than tiny titbits of chocolate ev ... Read More

William Hill Back Up and Running After DDoS Attack
William Hill Back Up and Running After DDoS Attack

Last week punters hoping to wager on the Champions League at William Hill found themselves flummoxed and unable to access the bookmaker’s site for days following a distributed denial of service (DDoS) ... Read More

Casino Navigation


Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News


Casino Guides

Country Guide