Ladbrokes Expands into Unique Offerings with Real Sports Global Partnership

April 19th, 2016

SHARE

Ladbrokes Expands into Unique Offerings with Real Sports Global Partnership

Much to the delight of sports betting punters, Ladbrokes has recently signed an exciting new content partnership deal with Real Sports Global (RSG) to expand their gaming portfolio.

The deal will see RSG’s full range of products launched on the Ladbrokes platform, with customers now able to access a wide range of RSG’s slot games via desktop, mobile and the Ladbrokes mobile app, for gaming on the go.

Famous Names

RSG is the company behind the popular 5050Sports range of casino games, featuring genuine footage of historic sporting moments, with players betting on the outcomes of different scenarios in a ‘yes or no’ format.

Each game is endorsed by and includes licensed commentary from a star of the sport. Ladbrokes customers can choose from innovative games including Michael Owen’s 5050Sports Football, Michael Vaughan’s 5050Sports Cricket and Ricky Hatton’s 5050Sports Boxing.

This new partnership also sees two thrill-seeking racing games – Real Horses and Real Dogs – launched on the Ladbrokes's bookmaker site. Similar to the 5050Sports series, players can bet on the outcome of races using previous live footage of real events. Over 20,000 hours of greyhound and horse racing are instantly accessible, from major tracks such as Ascot, Epsom, Walthamstow and Wembley.

The growing popularity of the 5050Sports and Real series mirrors the growing interest in virtual sports betting, a budding market geared toward betting on simulated sporting events - aesthetically similar to the EA video game FIFA.

From Sports to Slots

Ladbrokes will be hoping that these sports-based games will draw punters who usually bet on sports to the company’s slots section. For even more variety, Real Sports Global is also adding six new scratch card titles to the bookmaker’s growing gaming offering, including Zombieville and The Wadfather, giving players the chance to win up to 10,000 times their stake.

Richard Poole, Head of Product and Commercial Management at Ladbrokes, commented:

"Real Sports Global are producing some of the most innovative content that I have seen for some time, and we are always looking to partner with companies that can bring something new and fresh to our players. Real Horses and Real Dogs are products that we think will gain instant appeal to our mobile players, whilst the new scratchcards are industry leading and will certainly carry a great deal of attraction across all of our platforms."

Stuart Carr, Real Sports Global CEO, also added:

"We are thrilled to be working with Ladbrokes and the signing of this deal comes at a significant time for RSG. Over the next few months, we will be building upon on our Real Sports product concept, developing a suite of games that we believe will redefine the virtual sector, whilst growing an ever-expanding list of operators in the UK, Europe and Asia."

Ladbrokes on the Rise

2016 has already been a busy year at Ladbrokes HQ. In January, the company welcomed a new Chief Marketing Officer in the form of Kristof Fahy, and in February it was named the title sponsor for two major snooker tournaments. More recently, Ladbrokes signed legendary jockey Frankie Dettori as its new brand ambassador.

The new games from RSG are now live and already proving popular on the site. Players can even try their hand at the new suite of games for free without an account before playing for money.

To check out RSG’s new slot offering for yourself, visit Ladbrokes Casino today!

Casino News Articles


Gaming Realms And 888 Sign Slingo Game Distribution Deal
Gaming Realms And 888 Sign Slingo Game Distribution Deal

888 Holdings PLC has entered into a revenue share and licensing agreement with Gaming Realms PLC for the distribution of new ‘Slingo Originals’ content. Under the three year deal, 888 will host brand ... Read More

Mr Green Celebrates 10 Years of Active Players in 2018
Mr Green Celebrates 10 Years of Active Players in 2018

Mr Green is celebrating the 10 year anniversary of his inception by providing players with a unique opportunity - to go on adventures around the world every week for a whole year. So, put on your expl ... Read More

LeoVegas’ LeoVentures Acquires Casino Streaming Operator
LeoVegas’ LeoVentures Acquires Casino Streaming Operator

The team behind LeoVegas has set its sights on world domination with this notable acquisition to start off 2018. LeoVentures, the firm's new investment vehicle, has bought a majority stake in GameGrou ... Read More

NetEnt Adds Free Round Widget to Growing Engage Portfolio
NetEnt Adds Free Round Widget to Growing Engage Portfolio

NetEnt has built a reputation for high-quality, engaging online slot and casino games, and its most recent development is aimed at improving the performance of casinos. It's called the Free Round Widg ... Read More

Bet365 Reaches the Coveted £2 Billion Revenue Summit
Bet365 Reaches the Coveted £2 Billion Revenue Summit

Analysts say online gambling is in a robust financial state – an assertion supported by the latest annual figures emanating from bet365, which announced a 39% increase in profits for 2017, coupled wit ... Read More

American Gaming Association Announces Newest Chairman
American Gaming Association Announces Newest Chairman

The chairman at the American Gaming Association (AGA) is one of the most influential in the casino industry in the USA, so the election of a new officer to the position is typically met with great ant ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

CasinoGuides

Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2018 GDC Trading Limited. All Rights Reserved. Gambling.com is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

Asset 4AndroidGET IT ONfacebookDownload_on_the_App_Store_Badge_US-UK_RGB_blk_4SVG_092917twitter