Mr Green Set to Join Playtech Open Platform

April 8th, 2016

SHARE

Mr Green Set to Join Playtech Open Platform

Mr Green Casino has agreed a deal integrating innovative content from Playtech, the global provider of multichannel gambling software, to their gaming offering. By joining with the Playtech Open Platform (POP), Mr Green will provide its players with more than 600 new and exciting games.

Playtech has created many of their games in-house, with over 20 external software developers also contributing content. With regard to accessibility, much of Mr Green’s new library will be playable on desktop and mobile devices, with a release expected in the next few weeks.

A Mutual Partnership

When announcing the agreement, Mr Green Online Casino CEO Bo Wänghammar explained the decision:

"Mr Green has a pronounced focus on large and regulated markets, and Playtech has a very strong presence in the UK."

So while Wänghammar values the UK potential, Playtech COO Shimon Akad sees a strategic benefit for his company:

"We have big plans for the platform and our content in 2016 in line with our omni-channel approach and across expanding markets such as Scandinavia."

Mr Green Attempting to Rebound

This latest move from Mr Green is part of a strategy to improve profitability, following operating losses of 31kr million in 2014 [£2.68m] and 36kr million in 2015 [£3.11m]. The operator did manage to increase corporate revenues by 20% over the period, but this was not enough to ensure profitability.

Alongside the POP deal, Mr Green also intends to establish an online sportsbook. Mr Green & Co AB CEO Per Norman made the announcement in February 2016, stating that they hadn’t chosen a supplier and that a launch date had not yet been set for the year. Norman also emphasised that he would "rather get it right than get it quick."

In attempting to return to profitability, Mr Green will also be able to utilise POP’s intelligence capabilities to create a better experience for players, which will be achieved by using the reporting and bonus features integrated within the platform.

New Games for Players

After the initial launch, Mr Green can start providing Playtech games alongside existing POP clients. When fellow Swedish-based Leo Vegas joined POP in April 2015, the platform could operate over 70 games on mobile devices, with Playtech intending to double that figure by the end of the year. Since then, the total number of desktop games has increased from 500 to more than 600.

Mr Green’s decision means its users can soon play a recognisable selection of branded slots, such as Rocky and Pink Panther. Meanwhile, they can also play superhero slots created under official license from Marvel.

Yet more superhero slots are set to follow, given the multi-year deal struck between Playtech and Warner Bros in February 2016. As stipulated, Playtech now has the rights to create slots based on four DC Comics films, which include Superman (1978), Superman 2 (1980), Green Lantern (2011) and Man of Steel (2013).

This recent development will help Playtech fill the Marvel void that was created when the two parties did not make a new deal. Although Marvel had previously approved gambling content, this changed when the comic book company was acquired by Walt Disney in 2009.

To try your hand at some of the best games from Playtech, join Mr Green today!

Casino News Articles


Bet365 Reaches the Coveted £2 Billion Revenue Summit
Bet365 Reaches the Coveted £2 Billion Revenue Summit

Analysts say online gambling is in a robust financial state – an assertion supported by the latest annual figures emanating from bet365, which announced a 39% increase in profits for 2017, coupled wit ... Read More

American Gaming Association Announces Newest Chairman
American Gaming Association Announces Newest Chairman

The chairman at the American Gaming Association (AGA) is one of the most influential in the casino industry in the USA, so the election of a new officer to the position is typically met with great ant ... Read More

More Than a Dozen States to Consider Online Gambling in 2018
More Than a Dozen States to Consider Online Gambling in 2018

Online gambling is in a confusing place in the US. Some States allow it, others don't. That said, there have been some developments that suggest the blanket ban on online gaming might be coming to an ... Read More

Complaint Over Scientific-NYX Merger Filed by William Hill
Complaint Over Scientific-NYX Merger Filed by William Hill

In one of the biggest stories to emerge from the online gambling industry in 2017, British bookmaker, William Hill, has announced its plan to take legal action against the sale of prominent gaming com ... Read More

LeoVenture Launches Following IMP Reband by LeoVegas
LeoVenture Launches Following IMP Reband by LeoVegas

Online casino and bookmaker LeoVegas is planning to place a bigger focus on investing in start-up software and gaming companies. It will do so through a small subsidy it owns, Independent Mobile Produ ... Read More

UK Supreme Court Rules Phil Ivey Cheated Casino for £7.7m
UK Supreme Court Rules Phil Ivey Cheated Casino for £7.7m

After almost 3 years of court battles and multiple high-profile appeals that ultimately reached UK Supreme Court, Phil Ivey will not receive the £7.7m he "earned" playing Punto Banco at Crockfords Cas ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

CasinoGuides

Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2017 GDC Trading Limited. All Rights Reserved. Gambling.com is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

facebooktwitter