Mr Green Set to Join Playtech Open Platform

April 8th, 2016

SHARE

Mr Green Set to Join Playtech Open Platform

Mr Green Casino has agreed a deal integrating innovative content from Playtech, the global provider of multichannel gambling software, to their gaming offering. By joining with the Playtech Open Platform (POP), Mr Green will provide its players with more than 600 new and exciting games.

Playtech has created many of their games in-house, with over 20 external software developers also contributing content. With regard to accessibility, much of Mr Green’s new library will be playable on desktop and mobile devices, with a release expected in the next few weeks.

A Mutual Partnership

When announcing the agreement, Mr Green Online Casino CEO Bo Wänghammar explained the decision:

"Mr Green has a pronounced focus on large and regulated markets, and Playtech has a very strong presence in the UK."

So while Wänghammar values the UK potential, Playtech COO Shimon Akad sees a strategic benefit for his company:

"We have big plans for the platform and our content in 2016 in line with our omni-channel approach and across expanding markets such as Scandinavia."

Mr Green Attempting to Rebound

This latest move from Mr Green is part of a strategy to improve profitability, following operating losses of 31kr million in 2014 [£2.68m] and 36kr million in 2015 [£3.11m]. The operator did manage to increase corporate revenues by 20% over the period, but this was not enough to ensure profitability.

Alongside the POP deal, Mr Green also intends to establish an online sportsbook. Mr Green & Co AB CEO Per Norman made the announcement in February 2016, stating that they hadn’t chosen a supplier and that a launch date had not yet been set for the year. Norman also emphasised that he would "rather get it right than get it quick."

In attempting to return to profitability, Mr Green will also be able to utilise POP’s intelligence capabilities to create a better experience for players, which will be achieved by using the reporting and bonus features integrated within the platform.

New Games for Players

After the initial launch, Mr Green can start providing Playtech games alongside existing POP clients. When fellow Swedish-based Leo Vegas joined POP in April 2015, the platform could operate over 70 games on mobile devices, with Playtech intending to double that figure by the end of the year. Since then, the total number of desktop games has increased from 500 to more than 600.

Mr Green’s decision means its users can soon play a recognisable selection of branded slots, such as Rocky and Pink Panther. Meanwhile, they can also play superhero slots created under official license from Marvel.

Yet more superhero slots are set to follow, given the multi-year deal struck between Playtech and Warner Bros in February 2016. As stipulated, Playtech now has the rights to create slots based on four DC Comics films, which include Superman (1978), Superman 2 (1980), Green Lantern (2011) and Man of Steel (2013).

This recent development will help Playtech fill the Marvel void that was created when the two parties did not make a new deal. Although Marvel had previously approved gambling content, this changed when the comic book company was acquired by Walt Disney in 2009.

To try your hand at some of the best games from Playtech, join Mr Green today!

Casino News Articles


New Playtech-Powered Live Casino Hits Ladbrokes in 2017
New Playtech-Powered Live Casino Hits Ladbrokes in 2017

Ladbrokes is capitalising on its recent online upswing by introducing a new and improved live dealer suite. It has been working in partnership with veteran software supplier Playtech, and Ladbrokes pu ... Read More

UKGC Launches New Tool to Help File Gambling Complaints
UKGC Launches New Tool to Help File Gambling Complaints

It’s an inconvenient truth, but a truth all the same, that occasionally betting operators act outside the conventions of fairness. Fortunately, the vast majority of gambling operators act in a manner ... Read More

Ireland Approves Legislation to Raise Gambling Age to 18
Ireland Approves Legislation to Raise Gambling Age to 18

In a move to modernise the existing Gaming and Lotteries Act of 1956, the Irish government has approved new legislation that will raise the age limit for gambling to 18, as well as committed to making ... Read More

New Online Gambling Lobbying Group Launched in US
New Online Gambling Lobbying Group Launched in US

Online gambling has always been a contentious issue for many politicians in the United States, but a new lobby group is hoping to change their attitudes and views it. Known as the i-Development and Ec ... Read More

Play the Latest Slot Game Titles to Hit Mr Green Casino
Play the Latest Slot Game Titles to Hit Mr Green Casino

The inventive Mr Green has expanded its large selection of online slot games with the addition of IGT’s Smash the Pig and Yggdrasil Gaming’s Sunny Shores. The two online slots went live last month and ... Read More

Evolution to Launch Biggest Live Casino Progressive Jackpot
Evolution to Launch Biggest Live Casino Progressive Jackpot

In the ever-competitive world of online casino gaming, we all know that size matters. To help distinguish themselves from the competition, casino brands are hiking up their jackpot prizes so it's no s ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

CasinoGuides

Country Guide