NetEnt All Set for North American Expansion

January 14th, 2016

SHARE

NetEnt All Set for North American Expansion

Popular software developer NetEntertainment, widely known as NetEnt, is building on its European success with a watershed manoeuvre into the North American market. The company will begin its transatlantic expansion in New Jersey, branching out in a move that Bjorn Krantz, managing director of NetEnt North America, sees as being long overdue.

“NetEnt is a big company in Europe and we want to expand our footprint. We felt that North America is the right place to be,” he told CalvinAyre.com. “We’ve been scouting around in the US and North America for quite some time to learn what the market is about. We took a decision that now is the time to do something.”

Land of Opportunity

The state of New Jersey legalised online gambling in November 2013, and remains one of the few jurisdictions in the States to have done so. The thinking behind the shift in legalisation was that e-Gaming would generate extra cash for local casinos, with one forecaster, H2 Gambling Capital, predicting that "online gambling would produce around $300 million" for the New Jersey economy each year.

With the above in mind, it might come as a surprise that an international firm like NetEntertainment (which has has offices in Sweden, Malta, Gibraltar and Ukraine) has been granted access to the US market, as the firms multi-pronged business model could ultimately divert funds away from the country. NetEnt were granted their transactional waiver by New Jersey’s Division of Gaming Enforcement quite quickly however, much to the delight of MD Krantz.

“All in all, it has been a very positive experience for us,” he said. “We’re used to working in regulated environments and we’re licensed in Europe, and we were able to take that experience and knowledge when we applied for the licence in New Jersey. [That] NetEnt is more of a European company has never been a problem.

“We are known to be a pioneer in what we’re doing in the online casino segment. We’re also known to have premium content with the best quality and innovation around it, so the buzz around NetEnt coming into U.S has been fantastic and we can’t wait to be live.”

The American Dream

The gambling industry in America is still in its infancy in large parts of the country, and remains outlawed in many areas under three federal laws and a host of legislative acts. Recently, however, a number of states have opened up to the idea of online gambling – likely due to the boost it can offer to ailing economies – and widespread growth of casino and poker sites is predicted for coming years.

Krantz believes that NetEntertainment can act as an icebreaker to help early adopters get more companies off the ground. “Through the 20 years that we’ve been live, we have gathered a lot of business intelligence. And business intelligence is important, because it’s about data, facts, how to help our partners to optimise their operations,” he said.

“We can take a good piece of that business intelligence and help our partners in the U.S, starting with New Jersey, as we build up their business momentum over the NetEnt content.”

Casino News Articles


Age of the Gods Roulette Goes Live Across Playtech Casinos
Age of the Gods Roulette Goes Live Across Playtech Casinos

In the past 18 months, Age of the Gods video slot series has proven itself to be one of the most popular gambling franchises ever released by Playtech. And in a move that's set to cause another progre ... Read More

Scientific Games Acquires NYX Gaming Group for $630 Million
Scientific Games Acquires NYX Gaming Group for $630 Million

Global lottery specialist Scientific Games has made an unprecedented move to acquire the online casino game developer NYX Gaming Group for a cool US$631 million. The acquisition sees Scientific Games ... Read More

New Responsible Gambling Tool Launched at Mr Green Casino
New Responsible Gambling Tool Launched at Mr Green Casino

Swedish gaming operator Mr Green has recently launched a new responsible gaming tool, which will allow its customers to see their betting history, gambling behaviour and spending habits. The tool will ... Read More

Casumo Player Snatches Mega Fortune Dreams’ £2.7m Jackpot
Casumo Player Snatches Mega Fortune Dreams’ £2.7m Jackpot

Casumo Casino is seeing floods of gamers rush to the site after another big win on one of its progressive jackpot machines – this time, Mega Fortune Dream paid out a £2.7m Jackpot. It follows the site ... Read More

Mr Green Goes Live with Authentic Gaming’s Live Roulette
Mr Green Goes Live with Authentic Gaming’s Live Roulette

Mr Green is set to make inroads into the live gaming market after signing a roulette deal with the leading Maltese live casino technology supplier, Authentic Gaming. The agreement is predicted to enha ... Read More

Casino Room Expands Slot Selection with Yggdrasil Line-up
Casino Room Expands Slot Selection with Yggdrasil Line-up

Online gaming site Casino Room is not content with offering its players a huge catalogue featuring more than 500 titles. With the help of Scandinavian software designers Yggdrasil, it is expanding its ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

CasinoGuides

Country Guide