SoftSwiss Looks to Join Ranks of Elite with NetEnt Deal

November 18th, 2015


SoftSwiss Looks to Join Ranks of Elite with NetEnt Deal

One of the fastest-growing casino platform providers of 2015, SoftSwiss, has just secured a lucrative partnership with software ace, NetEntertainment. Thanks to a fruitful year in 2015, SoftSwiss is now looking to cement its position in Northern and Western Europe with the help of NetEnt's leading suite of online casino games.

Growth Leads to New Opportunities

Over the last 12 months SoftSwiss has enjoyed exponential growth on all fronts. In addition to increasing its portfolio of traditional casino white labels, SoftSwiss has also augmented its Bitcoin offerings in anticipation of the genre gaining momentum in 2016.

This period of growth, along with the recent NetEnt deal, means that SoftSwiss is now able to offer more than 1,000 casino games to its customers. Moreover, thanks to NetEnt's standing as one of the leading software providers in the industry, SoftSwiss can now provide some of the world's highest-grossing games to its key demographics. In fact, it's this ability to offer familiar slots titles such as Gonzo's Quest, Starburst and South Park, that SoftSwiss believes will provide the most value in the coming months.

NetEnt Deal Targets New Demographics

Because SoftSwiss currently focuses heavily on Northern and Western Europe, the hope is that the addition of these games to its network of online casinos will help generate more interest among European players. Not only that, but thanks to NetEnt's mobile provisions, SoftSwiss's portable platforms will now benefit from an increased number of gaming options, including the slot offerings highlighted above.

On top of the announcement that SoftSwiss will be using NetEnt's software alongside products from Microgaming, Betsoft and its own custom games, the company's chief executive, Ivan Montik, told news outlets that he'd also agreed a deal with iSoftBet. Although he declined to offer further details of the deal, Montik explained that it was part of his company's push to expand in 2016 and offer more games than ever before. "We increased our portfolio of third-party games, and the most important deal was signed recently with NetEnt. Currently we offer more than 1,000 games to our customers and this number will grow early next year as we have also signed agreements with iSoftBet," said Montik.

A New Era for SoftSwiss

Although SoftSwiss has been around since 2008, it wasn't until 2012 that it started to focus on the iGaming industry. Now offering a customisable package of white label and turnkey casino solutions, including games, multi-lingual support and payment processing options, SoftSwiss has become a leading player in the B2C and B2B iGaming markets.

Thanks to this period of growth, SoftSwiss was able to outsource its new venture to a headquarters in Austria. From this base the company has since combined in-house designs with high profile software partnerships to create a casino product that's as well-equipped as any established operator. Now, thanks to its latest deal with NetEnt, SoftSwiss looks set to continue its growth in 2016 and to be on its way to celebrating its fourth year of operation as one of the top online casino platforms in the world.

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