William Hill Proves 'It's the Law' with New Judge Dredd Slot Game

March 14th, 2016

SHARE

William Hill Proves 'It's the Law' with New Judge Dredd Slot Game

The blooming relationship between William Hill, NYX Gaming and NYX's software subsidiary, NextGen, took another interesting step forward recently, after William Hill's heralded online casino welcomed the latest omni-channel slot from NYX and NextGen.

With online casino players now demanding more connectivity and accessibility from the games they play, William Hill has responded by harnessing the power of NextGen's Judge Dredd slot game. Now a part of William Hill's ever-expanding suite of comic-themed slots – including games such as Iron Man 3 and The Incredible HulkJudge Dredd offers betting limits between £0.25 and £50 across 25 paylines.

Play Whenever and Wherever

By far the most interesting feature of the newly added slot, which will form part of William Hill's SUPERBET series, is its omni-channel capabilities. As well as giving players access to the game via traditional online and mobile platforms, William Hill will also be offering the Judge Dredd slot via its network of UK betting shops. By stepping into any William Hill shop, players can connect with one of the on-site betting terminals, load up some credits and spin in wins before cashing out and collecting their prize money from the cashier.

While the slot looks very much like NYX Gaming's other NextGen products (NextGen being the company's premium development studio), its 'I Am the Law' feature will strike a chord with fans of the classic comic series. Hitting this feature will unlock a random cash prize and sits alongside a variety of scatters, win boosters and free spin options – all of which are in keeping with the Judge Dredd theme.

Spinning in the Right Direction

Judge Dredd is another shining example of NextGen's slots; it's the appeal of the game's omni-channel capabilities that William Hill is banking on as it heads further into 2016. Andrew Sackey, William Hill's head of product and content, explained:

"This omni-channel launch with NYX allows for even more of our players to enjoy premium gaming content across our channels – that is exclusively in all of our UK shops, on the go via mobile and via traditional desktop."

At the close of 2015, William Hill reported a 1% decline in revenue due to UK gaming taxation. This is something it will be hoping to overcome in 2016. Indeed, 2015 saw the UK Gambling Commission's (UKGC) new tax laws come into effect; William Hill was one of the companies that felt its pinch during its annual revenue report.

In a bid to negate the effects of this levy and make William Hill the leading online destination for iGamers, it has since placed greater emphasis on its omni-channel technology in a bid to offer more games to more players in a more efficient way.

"In technology terms, online now has a platform that allows us to deliver rapid and frequent innovations to customers, further differentiating our offering," explained chief executive James Henderson.

While it's too early to tell if William Hill's financial fortunes will improve as a result of its strategic shift, the betting company did have its price objective boosted by Morgan Stanley earlier this week. After reviewing the company's recent stock market performance, Morgan Stanley increased William Hill's price objective from GBX 400 ($5.66/£3.94) to GBX 425 ($6.01/£4.19), which suggests things are starting to move in the right direction.

To take on Judge Dredd and see who really 'is the law' when it comes to online slots, join William Hill Casino today!

Casino News Articles


Evolution to Launch Biggest Live Casino Progressive Jackpot
Evolution to Launch Biggest Live Casino Progressive Jackpot

In the ever-competitive world of online casino gaming, we all know that size matters. To help distinguish themselves from the competition, casino brands are hiking up their jackpot prizes so it's no s ... Read More

Player Wins £1.36m Progressive Jackpot on 25p Mobile Spin
Player Wins £1.36m Progressive Jackpot on 25p Mobile Spin

One triumphant player spinning from her mobile device managed to win £1.36 million from a single bet on Playtech’s popular Gladiator slot. The player won a grand total of £1,365,870 after making an in ... Read More

Yggdrasil Earns Slot Provider Honors at EGR B2B Awards 2017
Yggdrasil Earns Slot Provider Honors at EGR B2B Awards 2017

Swedish games developer Yggdrasil has come up trumps, taking the honours in the 'Slot Provider of the Year' category at the 2017 EGR B2B Awards. The achievement is doubly satisfying as Yggdrasil won i ... Read More

Life-Changing Mobile Progressive Jackpot Wins on the Rise
Life-Changing Mobile Progressive Jackpot Wins on the Rise

Mobile casino sites, dedicated casino applications and even mobile-first casinos are taking the web by storm in 2017 as mobile devices engulf an even larger portion of our attention. This growth in mo ... Read More

Coral and Playtech Launch Brand New Live Casino Studio
Coral and Playtech Launch Brand New Live Casino Studio

Though it's a betting brand widely known for its sportsbook, Coral is making giant strides towards enhancing its image as the go-to live gaming casino. As a signal of its intent, Coral has partnered w ... Read More

NextGen Set to More Effectively Deliver Third Party Content
NextGen Set to More Effectively Deliver Third Party Content

NextGen Gaming is implementing a new technological development that will enhance content provision via third-party vendors such as online casinos. Known as 'ARC', the release of the innovation at the ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

CasinoGuides

Country Guide