The Sun newspaper has expanded its reach from news and gossip to casino games. The national tabloid, owned by media baron Rupert Murdoch, has partnered with an Australian group, Tabcorp Holdings Ltd, to develop its own gaming brand, Sun Bets. The Sun Casino is part of this exciting new venture.
Tabcorp may not be an instantly recognisable name, but the company is one of the world’s largest publicly listed gambling outfits, list on the Australian Securities Exchange. Sun Bets marks its first foray into the UK market, after years of competing with UK bookmakers encroaching on their territory down under.
Sun Bets Casino and Tabcorp have enlisted leading casino software and game developer Playtech to supply all titles for the casino in an exclusive deal. As Playtech COO, Shimon Akad, said when announcing the partnership:
“We’re delighted to be partnering with Tabcorp and extending our already strong, existing relationship with News UK. The fact that Sun Bets has launched our exclusive casino and live casino offerings is a great endorsement of our market-leading products and we look forward to working together to achieve fantastic results now and in the future.”
Hoping to attract its large readership to its online casino offering, Sun Bets Casino is instantly recognisable, decked out in traditional tabloid red. However, the similarities to the newspaper end there, with a minimal website design, uniform layout and easy to access menus. Alongside the game categories is a helpful search bar, allowing players to pinpoint specific games, genres or series to play.
A rotating carousel advertisement acts as the eye-grabbing headline, highlighting welcome offers, promotions, as well as new and popular game choices. Below this is the series of games, defaulting to the most popular Sun Picks. The website features smooth responsive design so that the menus adjust depending on the size of window or type of device you are playing on, from desktop PC to iPhone.
A sliding menu at the left-hand side allows players access to their account, plus a list of games and promotions. In addition, it also provides a link to The Sun Bets blog, which provides info encompassing both the Sun Bets Casino and the sibling sports book. Players can move between these two portals by simply clicking on the tabs at the top left-hand corner.
Sun Bet Casino’s exclusive deal with Playtech allows them access to some of the igaming company’s most famous titles, including the Age of the Gods series, as well as the ever-popular Marvel-branded games featuring well known Avengers like Captain America, Iron Man, Thor and The Incredible Hulk.
In total the site offers over 100 titles, including classic casino games like UK Blackjack, Premium European Roulette and Caribbean Stud Poker. In addition, Sun Bets Casino will also be integrating Playtech’s live casino fare into its website, so that players can enjoy HD broadcast games with real dealers while playing baccarat, blackjack and roulette.
Being a brand new site, The Sun Bets Casino is offering a Welcome Bundle promotional pack, with 100% First Deposit Bonus of up to £100, 25 free spins, as well as an additional £5 to spend on the live casino games. There is also a Reel It In promotion where you can win up to 140 free spins per day just for playing on the site.
As you would expect from the glamorous world of The Sun, there is a VIP Club for players to join. While most loyalty schemes are based on how much you spend on the site, The Sun’s program is initially through invitation only from the VIP Team.
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The Sun Bets Casino staff are always on hand to help you should you need their support, with a 24/7 live chat interface, as well as an email address to write to. There is also a Freephone telephone number to contact the customer support team, which is open from 7am – 11pm.
At the present time, Sub Bets Casino only accepts payments via Visa and Mastercard, with a minimum £10 deposit limit. VIP players can also make telephone bets, with a minimum wager of £100. All payment information is encrypted when being transmitted, keeping players banking and personal details safe and secure.
The Sun Bets Casino shows a lot of promise in its initial launch window, with a simple, easy-to-use interface and a solid library of exclusive Playtech games. It is a welcome addition to The Sun range of gaming sites, including Sun Bets and Sun Bingo and should appeal to players of those sites, as well the 10 million readership the newspaper commands every week.