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The rise in mobile gambling has pushed the top brands on the web to provide all their products via mobile devices, whether through mobile-friendly browser access or dedicated applications. Major gambling sites have had to find mobile solutions for not only their popular online casinos and bookies but all their products including bingo, poker and so much more.
Gone are the days when players with a hot hand had to leave their virtual tables because they were leaving their desktops. Players watching an intense Champions League match no longer need a laptop to place that unexpected live bet on the shootout. The advent of mobile gambling has provided an opportunity of players to enjoy all the forms of gambling they prefer from anywhere the internet reaches.
When most people think mobile, they think apps. Mobile applications have become the norm across all industries and gambling is no different. Top online gambling brands from around the world have invested unthinkable amounts of time and resources to develop an unbelievable world of mobile gambling, with a majority of this world existing within these dedicated apps.
Not all brands approached applications the same, though. Larger brands with a bevy of products like Paddy Power went with separate apps dedicated to each product they offer, meaning Paddy Power Sports has an app while Paddy Power Casino touts its own.
Like Paddy Power, most brands who approach apps this way will find some complaints about the inability to easily transition from one product to another, like on the main site, but the dedicated apps allow Paddy Power to fully optimse that specific mobile product for the best instead of having to fit all the products into one application.
Some brands tend to stay within a particular product, for example only offering casino and live dealer options; those brands usually lean toward one inclusive app featuring all they have to offer. These apps tend to house more valued features and content as opposed to the more product-specific apps.
As mobile browsers continue to improve and finally become viable platforms, so to do online gambling site's mobile-browser accessibility. Early mobile-device browsers were simply not useful enough but as the browsers continue to improve and Google puts more emphasis on mobile accessibility, so does the rest of the online world, including gambling.
Modern gambling sites are now initially designed with mobile accessibility in mind. Newer brands ensure their sites are easily viewed and accessed from any device regardless of size while more established brands look to quickly revamp their sites to meet the growing mobile-friendly trend.
Sites like Leo Vegas - a leader in the mobile gambling industry - were designed to appear the same whether on mobile or desktop. But Leo Vegas had the luxury of establishing itself during the technological revolution while brands like bwin.party are only just optimising its long-established site to feature the responsive layout.
Mobile gambling has brought about more than just accessibility, it's brought innovation. Like all industries, technology and innovation bring about great opportunity and mobile gambling has done just that.
Brands are always looking for ways to set themselves apart from the competition and unique apps and mobile features are just the way to do it. Some brands offer useful non-product apps like odds calculators for punters or game-time keepers for those playing a few different tables at a time.
Particular gambling products have also benefited greatly from mobile-play, one of which being online lottery. Mobile accessibility provided the opportunity for 'Buy and Scan' apps which are used to make lottery play significantly easier. Unique features like these are just the beginning for the online gambling world's embrace of mobile. Soon, if not already, mobile gambling will be mainstream, no just a budding platform.
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