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NetEnt is one of the world's largest suppliers of online casino software, and has been making titles for mobile platforms since 2011. The company's growing portfolio of mobile games, which is known as 'Touch', was launched as part of a strategic move to capitalise on growing demand for portable gambling solutions. NetEnt's efforts in this corner of the market haven't been in vain, and recent years have seen the Swedish-based company win a stellar reputation for its mobile products.
Touch has an extremely broad selection of access options: games are playable on devices that run on Android, iOS and Windows operating systems. A large number of online casino providers that use NetEnt's desktop software already offer Touch games, and given the range's popularity, it seems like only a matter of time until the rest follow suit. Existing customers that host NetEnt's mobile games include big-name players such as Leo Vegas Mobile and Mr Green Mobile, so chances are that most serious online iGamers have stumbled on a Touch title in recent years.
The Touch platform uses HTML5 technology and is fully integrated with NetEnt's 'Casino Module', which is a gaming system and back office platform used by many of the biggest names in the industry. This module guarantees an extremely high level of versatility and software stability – NetEnt promises 99.9% up-time and offers an array of features that let gaming providers tailor the platform to their needs.
The company's design teams place a great deal of emphasis on user experience, and NetEnt's goal when releasing Touch was to make desktop-quality games for touch-screen devices. Industry experts seem to agree that the outfit has achieved this ambitious aim, as Touch products have helped NetEnt claim the 'Mobile Supplier of the Year' title for three years in a row at the prestigious eGR B2B Awards. The company also took home eGR's coveted 'Innovation in Mobile Award' in 2015, having already been named 'Innovator of the Year' at the 2014 International Gaming Awards.
All Touch games are designed for full-screen viewing on smartphones and tablets, and the only noticeable visual difference between most of the these titles and their desktop counterparts is a simplified navigation system. Touch titles also retain the gameplay mechanics that make NetEnt's desktop video slots among the most popular on the market; players can expect wilds, scatters, free spins, sticky wins and a large selection of bonus mini-games. While it's true that many of the soundtracks featured in Touch games are nothing special, this is also true of many of NetEnt's desktop products, and isn't really a mark on the range.
The Touch portfolio contains a few traditional casino table games such as blackjack and roulette, but NetEnt's mobile video slots are unquestionably the stars of the show. The diverse slot collection ranges from branded titles such as 'South Park' and NetEnt's first ever offering with real-time 3D graphics, 'Aliens', to classic options like 'Lucky Angler' and the fairy tale-inspired 'Jack and the Beanstalk'. NetEnt has ongoing partnerships with the likes of Universal and 20th Century Fox, so casino operators can expect more Hollywood branded titles to be added to the platform in the future – re-vamped Jurassic Park mobile video slots, anyone?
'Gonzo's Quest' was the first platinum game to be launched on Touch, though the hugely popular 'Jack Hammer' followed soon after. Almost all of NetEnt's flagship video slot titles are now available to play on mobile devices. There's even a Touch version of 'Mega Fortune', the video slot that's famous for paying some of the biggest jackpots in the history of online gaming.
NetEnt's products are offered to clients on the basis of an "industry-leading Service Level Agreement", which means that the firm undertakes to provide customer support seven days a week and 365 days a year. NetEnt also assigns a dedicated account manager to customers immediately after new contracts are signed; these experts work with customers to maximise profitability, and even analyse Key Performance Indicators to offer company-level strategic advice to casino operators.
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