The fast-growing online sports betting brand 10Bet has released the details of its new partnership with one of Germany's leading domestic football teams – VfL Wolfsburg. The deal will see 10Bet promoted strongly across multiple football betting markets, part of an ambitious strategy for growth!
With the FIFA World Cup in Russia now firmly on the radar of online sports betting companies, industry analysts suggest that gaining customer momentum in the next quarter will be crucial for a strong 2018. 10Bet's deal with VfL Wolfsburg positions it well, ahead of an exciting year of business for online football betting websites!
The arrangement agreed between the 10Bet online sports betting website and VfL Wolfsburg will see the gambling brand push hard to gain momentum with European betting consumers, who bet across multiple leagues, pre-match and in-play. The deal will see 10Bet unveiled as the Wolfsburg Football Club exclusive betting partner.
Within the set-up, 10Bet will receive the rights to promote its brand via pitch-side hoardings, giant LED stadium screens and during match day interviews and broadcasts to VfL Wolfsburg’s fans inside the club's 30,000 capacity Volkswagen Arena.
Additionally, 10Bet will have the capacity to feature on the full-spectrum of VfL Wolfsburg marketing across print media and the club's website. While VfL Wolfsburg have won the Bundesliga only once in their history (2008/09), they're nonetheless a prominent team with an esteemed history stemming from their roots.
The club avoided relegation last season virtue of their heroics in a relegation play-off against Eintracht Braunschweig, in which they recorded a 2-0 aggregate win – ensuring they remained an attractive proposition for brands such as 10Bet.
More recent form such as the six-goal thriller with Hertha Berlin is providing plenty of entertainment for fans and punters alike. 10Bet CMO, Oshri Kostiner, revealed the company's delight at securing a deal that is expected to see the brand penetrate the German football betting market more deeply:
"We are delighted to support the Wolves throughout this thrilling 2017-18 Bundesliga campaign and are looking forward to seeing our partnership evolve over the coming years."
10Bet is expected to continue its brand growth by supporting more football clubs across Europe over the next few seasons, with the goal of becoming a leading player in the industry of sponsoring major football clubs across the world's largest betting jurisdictions.
Online sports betting firms are targeting next summer's FIFA World Cup betting as being key to a strong financial year in 2018. With industry analysts predicting that the World Cup could be a record breaker for the football betting industry, a strong campaign of marketing and player acquisition is crucial.
10Bet is clearly on the ball in this respect. The firm's deal with VfL Wolfsburg is just one in a host of marketing endeavours designed to boost the brand's profile and ensure it has a strong customer base before the expected Russian World Cup betting bonanza next summer.
While 10Bet is actively targeting market growth in the DACH region – Germany, Austria and Switzerland – it’s also expanding its reach across the whole of Europe. This includes preliminary talks with English Premier League teams for shirt sponsorship during the 2018/19 campaign.
And according to Kostiner, the brand is now firmly established and intends on remaining part of the football betting elite, something illustrated by the association with Wolfsburg:
"This exciting collaboration between two internationally recognised brands underlines our position as a leading player in the world of online sports betting. With two decades of top-level experience each, both our teams are in the big time to stay!"
With televised coverage and streaming of football at an all-time high – and World Cup betting on the horizon – gaining momentum in the 'now' is crucial. Given the fact that many football punters bet across the leagues in Europe, 10Bet isn’t merely targeting German gamblers – it’s building for today's football bettor!