It's been a big week for Betsafe, having struck sponsorship deals in two very different worlds of sport. Not only has the bookmaker teamed up with UFC fighting legend Conor McGregor just ahead of his mega fight with Floyd Mayweather, but also signed on to be shirt sponsor for European Rugby Champion Cup winners Saracens!
As Conor McGregor prepares to make his $100 million professional boxing debut against five-division world champion Floyd Mayweather, Betsafe's sportsbook announced that the Irishman is one of their newest EU Ambassadors. The MMA fighter will sport the bookmaker branding on his shorts as he attempts to do what no other boxer has done and beat Mayweather.
Betsafe is using its ambassador to tempt a wealth of new punters with attractive odds of 49/1 that McGregor will win the match. The odds will be especially significant to boxing fans, as this is the same number of fights that Mayweather has won without a single loss. As well as the potentially lucrative odds, Betsafe is offering all of its members the chance to enter a prize draw.
The ultimate prize of the draw is a VIP trip to Las Vegas to watch the fight live at the illustrious MGM Grand Hotel - Gambling.com put together a travel hack guide for all the non-winners who still plan to head to Vegas. But back to Betsafe, the bookmaker is committed to McGregor for the foreseeable future, with the ambassadorship set to last for 18 months.
During this time, Betsafe customers will be offered superior odds on any of McGregor’s future fights, be it boxing or MMA. There'll also be lots of exclusive content for Betsafe members about McGregor, his life and his turbulent, challenging and rewarding career. Nicola Fitton, managing director at Betsafe, commented on the new deal, saying:
"Conor is one of the biggest athletes in the world today, defined by his extreme talent, work ethic and personality, which are values that we reflect every day at Betsafe. We firmly believe that passion always overcomes the odds and there is no sports star in the world today that both inspires and embodies passion as much as Conor."
While Betsafe’s first deal was launched amid the glitz and glamour surrounding McGregor in Las Vegas, the sportsbook’s second deal was a lot closer to home. Betsafe has been named as one of the prime sponsors of London-based rugby Union outfit Saracens. It's one of the first rugby sponsorships for Betsafe and its parent company, the Betsson Group.
To promote the deal, Betsafe announced a series of betting offers to customers for the opening games of the English Premiership. Not only will the Betsafe logo appear on the back of the home and away kits, it'll also feature heavily around the Saracen’s Allianz Park stadium. The deal is set to run until 2020 and will start at the season’s opening match: the London Double Header.
This exciting inaugural event sees the Saracens take on the Harlequins, the Wasps and London Irish in consecutive games at Twickenham. Betsafe is equally as excited by the Saracan’s sponsorship as having McGregor's EU ambassadorship, with managing director Nicola Fitton saying:'
"We are delighted to announce our new partnership with Saracens today. Saracens is a club that is defined by professionalism, desire and outstanding performance and these are values that we reflect every day at Betsafe. We firmly believe that passion always overcomes the odds and there is no passion like that of a Saracens fan or player. We are delighted to be part of the Saracens family and we look forward to supporting the club going forwards."
The rugby union side also seemed pleased with the terms, with Saracens chief executive Heath Harvey commenting:
"We are delighted to welcome Betsafe as a sponsor of the club. They are a company with a proven track record of partnering elite sports teams in the UK and we look forward to a long and successful partnership. We believe that we have partnered with a company who are extremely ambitious and have a drive and passion for innovation, values that we can strongly resonate with at Saracens."
With new partnerships with the likes of the hottest tickets in sports right now, Betsafe is the place to head for all the best betting odds on boxing and rugby in the months to come. Join Betsafe today and new players will get a generous £50 Free Bet to get you started!