BetVictor has significantly expanded its casino offering after striking up a deal with Nektan PLC, a fast-growing international gaming technology platform and services provider.
Headquartered in Gibraltar, Nektan operates in the regulated, interactive real money gaming (RMG) space, delivering original and innovative solutions to commercial organisations that have established online audiences.
Their partnership with BetVictor, one of Europe’s leading gaming companies, is a landmark deal for the company and will see them integrate their B2B E-Lite casino platform into the bookmakers’ main casino products.
BetVictor will take the E-Lite platform’s casino content and distribute it across three of its key casino brands, giving Nektan access to their flourishing customer base.
The E-Lite platform gives BetVictor direct access to HTML5-developed slots and table games from more than 24 of the industry’s leading games and content developers.
Turlough Lally, Director of Casino at BetVictor, said the bookmakers linked up with Nektan as they seek to keep up with increased customer demands.
“With the constant technology advancements and new games available at the tap of a button, customer demands are becoming increasingly high,” he said.
“To cut through the noise, operators need to keep re-assessing and innovating their games portfolio to provide players with improved gaming options, that can easily be accessed via mobile devices, which are dominating the iGaming industry.
“This exciting partnership with Nektan is an important strategic move for BetVictor and we’re confident this global platform integration deal will bring new gaming opportunities for our global player base, while complementing our existing network of casino brands.”
Gary Shaw – Interim Chief Executive Officer of Nektan – will step aside to allow Lucy Buckley to assume the company’s CEO role, said the partnership was a measure of how far the company has come, having reported a significant financial performance upturn in the first quarter of the financial year.
“This exciting partnership with BetVictor demonstrates how Nektan is attracting large and established businesses to use our technology to enhance their product offering,” he said.
“It serves as another example of our business model delivering growth throughout each market that we operate in and will help us to build on the progress announced recently in our Q1 trading update.”
Meanwhile, Jane Ryan – Nektan Chief Operating Officer of B2B – believes partnering with BetVictor is the first step towards becoming the ‘go-to provider of premium and compliant entertainment content’ in their field.
“We’re thrilled to have partnered with BetVictor, a leading operator with a thriving global customer base,” she said.
“This landmark partnership is set to deliver commercial opportunities to develop and drive significant revenue generation for Nektan throughout the coming months and beyond.
“It is also a demonstration of how we are fast becoming the go-to provider of premium and compliant entertainment content throughout our industry. The speed with which we can deliver our content to live environments for partners is what differentiates our technology.
“We have worked hard to become the provider of the best gaming content by continually increasing the amount available, as well as improving and enhancing it.
“We’re sure BetVictor’s players will enjoy the feature-rich, cutting-edge games available to them via our E-Lite platform and look forward to adding more state-of-the-art content across all our platforms.”
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