Blackburn Rovers, 10Bet Sign Deal; AS Roma Deal In Jeopardy
Blackburn Rovers have agreed to a new principle sponsor: 10Bet.
The agreement will see 10Bet as the main shirt sponsor for the EFL Championship side. The move is part of the betting company’s “aggressive expansion strategy.” As well as being the home and away shirt sponsor, 10Bet will be displayed on the club’s grounds, featured on each match’s program, and a displayed on the club’s website.
Daniel Corcos, 10Bet Marketing Director:
“Blackburn are an iconic English club with a large and passionate fan base and represent a superb fit for our growing UK brand. We’re lining up a wide range of events and initiatives to engage directly with the club’s supporters and the local community, and look forward to supporting Blackburn on their way back to the Premier League.”
Steve Waggott, Blackburn Rovers’ Chief Executive:
“We are delighted to welcome 10Bet on board as the club’s principal sponsor. It is great to partner with a forward-thinking brand which, like ourselves, has ambitious targets over the coming years. With the launch of 10Bet’s new visual identity, the timing is perfect, and Blackburn Rovers are the ideal vehicle for projecting the power of their brand in the UK market. Hopefully our journey together will bring great success, both on and off the pitch.”
The “seven-figure partnership” is scheduled to run through the end of the 20/21 football season. The deal replaces previous shirt sponsor Dafabet, who was featured on the club’s shirts since 2015.
10Bet was founded in 2003, and has been expanding rapidly in recent years. Blackburn Rovers have been English champions three times, last in 1995. Rovers were promoted to the Championship last season. They open their season on the road at Ipswich Town.
AS Roma/Betway Update
After announcing an agreement with Betway last week, AS Roma’s new partnership might be over before having a chance to begin.
Just a day after the deal was announced, Italian Minister of Labor and Economic Development Luigi De Maio announced any contracted entered “between the approval of the Dignity Decree in the Council of Ministers and its publication will not be valid.”
Not only is Roma affected, but cross-town rival Lazio would also lose a recently inked €7 million deal with Marathonbet. On top of that, De Maio continued the about-face by also announced that all existing advertisements and sponsorships contracts would be forcefully ended by the end of June 2019. This comes in contrast to reports that existing deals would be allowed to run through the end of their original contracts.
The so called Dignity Decree was passed on July 2nd, and effectively bans all gambling advertisements in Italy. The General Confederation of Italian Industry attempted to present a plan to Di Maio that would curb gambling advertisements without an all-out ban, but Di Maio shot the plan down out of hand. The ban is scheduled to go into effect on the first day of 2019, but must be approved by Italy’s House of Representatives first. The bill is currently scheduled to enter the House on July 24th.
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