Boyd Gaming, FanDuel Partner For Mobile Sports Betting Apps
Boyd Gaming and FanDuel have teamed up to bring FanDuel’s mobile sports betting to Boyd’s casinos.
The agreement gives Boyd access to FanDuel’s technology and platform to create a Boyd-branded service for mobile and online sports betting. In return, FanDuel will be allowed to run their own branded mobile and online sports betting services in Boyd jurisdictions.
The agreement also complies with a market sharing agreement Boyd made with MGM Resorts International that allows Boyd and MGM to operate online and mobile services in each other’s territories. Translation: FanDuel, by extension, will also have access to MGM territories.
Keith Smith, President and CEO of Boyd Gaming:
"Through this partnership, Boyd Gaming and FanDuel Group will be in excellent position to successfully capitalize as sports betting and online gaming expand across the country. By joining forces with FanDuel's nationally-known brand, as well as their considerable technical expertise and resources, we will be positioned to build market-leading sports-betting and online gaming operations in each state as they move forward with these new forms of entertainment. We will also see immediate benefits from our cross-marketing agreement with FanDuel, introducing millions of FanDuel customers to Boyd Gaming's properties nationwide."
Matt King, CEO of FanDuel Group:
"With more than 40 years of experience, Boyd Gaming is a leader in the gaming and entertainment space, and a natural partner as we continue to build a leading position in the sports betting market. There is incredible momentum in the sports betting space and we look forward to partnering with Boyd Gaming to bring the FanDuel Sportsbook to more customers across the United States."
FanDuel’s Big Move
The agreement will give FanDuel unprecedented access to the markets of 15 separate states, an estimated 36% of the US population. As sports betting is legalized in more states, FanDuel will have an instant entry point to launch their mobile and online services.
On top of allowing use of each other’s products at Boyd (and MGM) casinos, Boyd and FanDuel also agree to “engage in extensive co-branding and cross-promotional efforts.” The press release also promises FanDuel will give Boyd customers “access to its existing product line.”
Boyd was expected to make a move toward their own line of mobile and online sports betting products after their agreement with MGM Resorts International. The announcement with MGM on July 29th seemed to precede a future announcement to launch a sports betting platform, as MGM immediately announced their plans for a sports betting service within the same day.
Boyd’s plan for in-person sports betting appears to involve jumping into the Mississippi market first, as they announced their entry to the Mississippi market on Friday.
Sports Betting Markets Filling Up Fast
FanDuel and Boyd are only the latest companies to announce their intention to get involved in the online sports betting market. On Thursday, DraftKings, direct rival to FanDuel, launched the first mobile sports betting app outside of Nevada. Their invite only launch comes after six weeks of the announcement of their partnership with Kambi, who’s technology is being used to power the app.
MGM also announced they’d officially be in the game before the end of the week. During their press conference regarding their new partnership with the NBA, MGM CEO Jim Murren dropped the bombshell that MGM would be up and running within the week. After blowing the proverbial starting whistle, DraftKings promptly beat them to the punch and launched days before MGM even confirmed their official launch.
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