Play Alberta Launches As Province’s Only Regulated Gaming Site

Play Alberta Launches As Province’s Only Regulated Gaming Site
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The first Alberta sports betting platform launched on Wednesday.

Alberta Gaming, Liquor and Cannabis successfully launched Play Alberta, the province's only regulated online gambling website.

Just one week ago, single-game sports betting in Canada became legal when C-218 was implemented, allowing each province to regulate.

“AGLC is continuously looking for ways to improve Play Alberta, and adding sports betting to the website will give consumers expanded gambling entertainment options,” Kandice Machado, acting president & chief executive officer of AGLC, said in a news release. “We will take the existing sports betting market that players are familiar with and introduce a modern option that presents Albertans with choice and convenience in a safe and regulated environment.”

AGLC's service leverages NPi's NeoSphere iLottery Technology and the Advanced Betting Platform and trading services offered by Sporting Solutions, a leading B2B sports betting provider that serves many of the world's largest betting operators.

“NPi continues to expand and enhance our products and services in order to give Albertans a unified online gaming experience across lottery, casino, and now sports betting,” said Liz Siver, general manager, NeoPollard Interactive.

“As AGLC's online operating partner, NPi provides a complete 360° solution, including state-of-the-art technology, our Power Suite of operational services, and engaging digital game content. We are proud to now offer a state-of-the-art sports betting program in conjunction with Sporting Solutions that is sure to appeal to sports enthusiasts and increase revenue for good causes in Alberta.”

In addition to sports betting, NPi has worked with AGLC to launch online lotto games, slots, instants, and virtual and live dealer table game — all of which provide income to the General Revenue Fund within Alberta's regulated gaming environment.

“We are very excited to work with AGLC and NPi to launch Alberta's first regulated online sportsbook,” Andy Wright, CEO, Sporting Solutions, said in the release. “With the recent legalization of single-event wagering in Canada, this is the ideal time for Play Alberta's launch. We are confident that our technology and sports betting expertise will bring a dynamic and compelling offering to Albertans.”

More Providers Launching

Earlier this week, it was announced that PROLINE+ online sportsbook would be starting up in Canada.

PROLINE+ was among the country’s first single-game betting platforms and remains the only legal sportsbook in Ontario.

Also this week, Scientific Games went live with its OpenSports product suite powering the British Columbia Lottery Corporation (BCLC) and Loto-Quebec and Atlantic Lottery Corporation sportsbooks.

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