Sporting Solutions, FDJ, Launching Sports Betting in Canada
Sporting Solutions, FDJ Gaming Solutions and the Ontario Lottery and Gaming Corporation (OLG) are bringing the PROLINE+ online sportsbook to Canada.
“OLG is a customer-obsessed organization focused on expanding its digital gaming offering and launching the new PROLINE+ means we can welcome more Ontario sports bettors in the space where they want to bet,” Duncan Hannay, OLG President and CEO, said in a media release. “Our partnership with Sporting Solutions and FDJ group allows us to deliver one of Canada’s first legal offering of single event wagering with dynamic, competitive odds, live betting and hundreds of markets across thousands of events. And as with all of OLG’s exciting products and services, proceeds from PROLINE+ are reinvested in provincial priorities that improve the quality of life for all Ontarians.”
OLG’s new sportsbook is a fully-managed solution that leverages Sporting Solutions’ award-winning trade services and FDJ Gaming Solutions Advanced Betting Platform to give users a seamless gaming experience, allowing them to bet online using a device.
PROLINE+ remains the province’s only regulated online sports betting website. The sportsbook will allow players a wide range of options, including the NFL betting, NHL betting, NBA betting and Major League Baseball betting, in addition to European soccer and college football. Players can place bets via the web or mobile web, giving them options to how and when they would like to play.
“We are delighted to work with OLG to launch Ontario’s first regulated online sportsbook,” Andy Wright, CEO, Sporting Solutions, said in a media release. “With the recent legalization of single-event wagering in Canada, this is the ideal time to launch PROLINE+. We are confident that our technology and sports betting expertise will bring a dynamic and compelling offering to Ontario.”
Single-Event Betting in Canada
Single-game betting officially went live in Canada on Aug. 27, allowing companies such as Sporting Solutions and FDJ Gaming Solutions to take advantage of the new market in the provinces of British Columbia, Manitoba, Ontario and Quebec. Previously, players could only utilize parlays in sports betting.
On June. 22, the Senate passed Bill C-218 by a vote of 57-20, clearing the final hurdle that remained for single-event sports betting to become law in Canada. The Safe and Regulated Sports Betting Act allowed provinces to license and regulate sports wagering.
Previously, the Canadian Gaming Association estimated $14 billion per year in wagers was placed in offshore websites or illegal bookmakers. Now, that money can stay inside the country.
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