CBS Sports announced a new show focused around sports betting and daily fantasy.
Another sign of the growing industry in the US, CBS Sports’ new show “SportsLine Edge” launched before last week’s NFL season opener on Thursday. According to CBS, the goal is to create a go-to show for people to get their weekly betting tips and fantasy choices.
“The show will be a valuable destination for sports fans leading up to and in between the marquee matchups of the day, providing picks against the spread, analysis of line movement, and daily fantasy lineups.”
The show is currently being aired on CBS’s streaming service CBS Sports HQ.
SportLine Edge is, in essence, an extension of the website Sportsline.com. The website SportsLine.com launched three years ago by CBS at the beginning of the country’s exploration of sports betting.
Sportsline.com does have a paywall, and subscribers to the content grew 171% in 2018, likely attributed to the lifting of the federal ban on sports betting in the US. When Sportline.com began to grow, CBS decided to give a TV show a shot. Jeff Gerttula, the EVP/GM of CBS Sports Digital, said when speaking with press:
“In that time slot, we’ve been doing a lot of sports gambling oriented content where we were talking about lines and bringing in experts and we had seen a good response from our audience. Seeing the success and knowing that the audience was that ‘invested fan’ we decided it was a good place for us to invest more, thus the show. We’re going to brand it, we’re going to put more resources towards it, and really continue to invest in that pregame window where our audience is very interested in this kind of content.”
Gerttula also said that continued success of SportLine Edge could lead to the brand growing beyond the confines of the internet.
“This show is just another way for us to drive further consumption from an audience target that we see as valuable and is a good fit for us. When we attract that audience and we get them watching us, we’re able to move them around towards other products on broadcast or cable; could be podcasts, could be newsletters, it could be games, other digital shows, social accounts, all sorts of things. That’s the big game.”
CBS hopes to extend SportLine to a daily show, according to the company’s press release. The show is hosted by CBS Sports anchor Nick Kostos, and features former Caesars Palace oddsmaker Todd Fuhrman. The show features computer simulations, long-term fantasy advice, and expert analysis on lines through the week.
CBS is only the latest to create their own betting show. Barstool Sports was one of the first, airing “Barstool Sports Advisors” on local tv in New York, Boston, Philadelphia, and Chicago. ESPN launched their own show “I’ll Take That Bet” at the end of May, produced by The Action Network.
CBS is the first, however, to air a full hour plus show regarding sports betting. Barstool Sports Advisors is a 30-minute program, and I’ll Take That Bet is half that time. SportsLine Edge is initially set to have a new two-hour slot on Mondays and Thursdays, as well as a one-hour slot on weekends, as well as an extra 30-minute segment on weekend afternoons.
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