Daily Fantasy Content Programming Boosts U.S. Sports Betting

Daily Fantasy Content Programming Boosts U.S. Sports Betting

American daily fantasy sites have been among the nation’s leaders in new sports betting opportunities. Now they want a similar role when it comes to content.

FanDuel has created The Duel, a content platform for daily fantasy as well as sports betting, it latest move in the growing U.S. market.

The company became a household name thanks to a barrage of advertisements in 2015 to promote daily fantasy game. Through content initiatives like The Duel it wants to be just as well known for sports betting.

Global publishing leader Minute Media will collaborate on the endeavor. A self-described “fan driven publish platform” the company has raised several hundred million in funding, including backers like Goldman Sachs and Dawn Capital.

It’s another major step by the company in a busy year as it looks to increase its presence in the U.S. sports gaming market – and keep ahead of its main competitor.

FanDuel’s Busy Year

A frantic series of development in the U.S. was boosted by a major acquisition from overseas.

Paddy Power Betfair acquired the company earlier this year, uniting the American daily fantasy titan with one of the world’s most well-known gambling companies. With Paddy Power’s help, FanDuel became an early pioneer in U.S. sports betting after the Supreme Court struck down the federal ban in May.

The company’s partnership with Boyd Gaming proved another major development. A venerable casino operator with properties across the country, Boyd provides access to a major facet of American gambling. Boyd’s existing relationship with MGM Entertainment further bolstered FanDuel’s place with a powerhouse network of some of the nation’s top casinos.

Through Boyd, FanDuel also opened a mobile sports betting site in New Jersey, taking some of the first mobile bets in America outside Nevada. FanDeul furthered its presence in New Jersey by launching an eponymous sportsbook at the Meadowlands Racetrack.

Located just across the Hudson River from Manhattan, the Meadowlands sportsbook put FanDuel squarely in the midst of the New York market - the largest metropolitan area in America. The company also has an agreement with New York’s Tioga Downs when it takes its first bet, making it a major player in what is expected to be one of the nation’s largest markets in the near future.

FanDuel hasn’t slowed down from there. The company will also partner with casinos in Mississippi and West Virginia, both of which were among the first handful of states to pass sports betting legalization bills.

With these deals, an existing sports betting network through the TVG and TVG2 cable networks to go along with its new content platform, FanDuel is sure to be a major player in the next wave of states with legal sports betting.

DraftKings is making sure it is too.

Rival DraftKings Keeps Pace

DraftKings matched its arch-rival in terms of advertising and prominence when both burst into the public consciousness. It’s kept that reputation up in the rapidly expanding sports betting market.

Like FanDuel, DraftKings aggressively pursued deals in New Jersey, which was the third state to take legal bets and far and away the largest state by population to do so currently.

Atlantic City’s Resorts Casino announced a partnership with DraftKings on June 1 of this year, giving the DFS provider a foothold in the east coast’s largest gambling center.

It then turned its eyes toward a state that hasn’t yet taken a bet.

In July, the company partnered with Del Lago Resort & Casino in Waterloo, New York when state regulators and legislators flesh out final details of an existing sports betting bill. There’s no time frame yet for when the Empire State will take its first bet, but DraftKings’ shrewd moves in the market assure it will be one of the first to do so.

And, not to be outdone by its rival, DraftKings entered the New Jersey online sports betting market with a mobile offering of its own.

It remains to be seen what these two companies will do next in terms of sports betting. Rest assured, their early progress shows they will have major impacts on whatever happens next.