DraftKings Announces Iowa Sports Betting Partner Wild Rose

DraftKings Announces Iowa Sports Betting Partner Wild Rose

DraftKings announced a new partnership with Iowa-based casino operator Wild Rose Entertainment on Thursday.

In a press release obtained by Gambling.com, the partnership puts DraftKings in charge of running the brick-and-mortar locations and mobile sportsbooks for the three Iowa casinos operated by Wild Rose in Clinton, Emmetsburg, and Jefferson.

DraftKings to Enter Iowa Market

In the press release both companies specified that casinos are allowed to have two mobile partners, indicating that Wild Rose could be heading toward creating a second mobile partnership with another sportsbook operator.

President and COO of Wild Rose Tom Timmons was extremely optimistic about the future of gambling in Iowa:

“Sports betting is the most energizing change in Iowa gaming since the slot machine. We couldn’t be more excited to be the first Iowa casino company to partner with DraftKings, which we view as the most recognizable name in sports gaming.”

DraftKings will have a larger share of the power should Wild Rose offer a second online skin, as the casinos will only have one physical sportsbook. The focus for DraftKings, however, will be the mobile and online sportsbooks, according to Matt Kalish, co-founder of DraftKings:

“DraftKings is thrilled to work with Wild Rose to bring our online sportsbook product to sports fans in Iowa. We look forward to fueling fans’ passion and competitive spirit while building on the success we’ve seen in the other states we serve.”

It’s also noted in the press release that Iowa’s mobile sportsbooks will require patrons to register at the physical anchor casino of the online sportsbooks until New Year’s Day 2021. That means prospective DraftKings users will have to head to one of the three Wild Rose locations.

The companies also highlighted the fact that DraftKings and Wild Rose will only be able to offer pre-game bets on events involving Iowa colleges sports teams, and that prop bets on college games involving Iowa schools are prohibited entirely.

At the end of the press release, Timmons indicated that Wild Rose had more news coming, saying simply, “We can’t wait to be up and running. Stay tuned for our next announcement.”

Iowa Enters National Sports Betting Market

Iowa sports betting began on August 14, making it the 11th state to accept a legal sports bet.

Sports betting was legalized in May, and began approving applications in late July. Not all facilities were ready to start taking bets on opening day last week, but others have already begun.

With their entrance to the market, Iowa becomes the first state in the Midwest to offer sports betting, but Indiana won’t be far behind, with the first sportsbooks in the Hoosier State scheduled to open in early September.

Illinois has been moving forward as well, but there’s no timetable for the state to open a sportsbook. That means prospective sports bettors in Chicago and elsewhere are going to have to head out of state for a while to place their bets.

As for Iowa, not only is wagering underway, but it's offering products from some of the biggest players in the game right out of the gates. With DraftKings securing a place in the Iowa market, it continues to strengthen its position as one of the top sportsbooks in the country.

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