FanDuel’s Return to Texas Market Highlights Big Year

FanDuel’s Return to Texas Market Highlights Big Year

Everything’s bigger in Texas – including its daily fantasy sports options.

FanDuel has returned to the Texas market, the company reported earlier this week. One of the leading American daily fantasy sports providers, FanDuel had been out of the Lone Star State since 2016 due to regularly concerns.

Rival DFS prover DraftKings challenged the regulations in court and remained in Texas through the legal process. The courts ruled in DraftKings’ favor, paving the way for more companies to operate in the nation’s second-most populated state.

Now, Just in time for football season, Texans will have another daily fantasy option, though they’ll have to wait a while to place a legal sports bet.

For FanDuel the re-entry into Texas is just the latest development in a busy year.

How FanDuel is Boosting Legal Sports Betting

FanDuel was among the pioneers of the daily fantasy revolution. It’s no surprise it’s been at the forefront of legalized sports betting exansion.

Following the Supreme Court decision to strike down the federal ban on sports wagering, FanDuel partnered with some of the world’s most-established gaming companies as they too looked to join in the new U.S. market.

That started when Europe’s Paddy Power Betfair, one of the largest gambling companies in the world, acquired FanDuel, giving the new conglomerate instant credibility and decades of legal gambling expertise.

Stateside, FanDuel partnered with gaming operator Boyd Gaming earlier this month to open up a mobile sports betting app in New Jersey, becoming one of the first legal sites to take mobile bets outside Nevada. It also adorned its name atop the Meadowlands Racetrack sportsbook, symbolizing its commitment – and position – within the fledgling U.S. market.

The partnership doesn’t stop there. Boyd also has affiliations in Mississippi, giving FanDuel a foothold in an additional gambling hotbed with legal betting. Even better, Boyd has a partnership with industry titan MGM Entertainment, opening up even more options for FanDuel as more states are expected to legalize betting in their borders.

Among those states is West Virginia, which is slated to take its first bet Sept. 1. There FanDuel might have its most prestigious partnership – a deal to run the sportsbook at the famed Greenbriar Resort, the state’s iconic hotel and casino.

FanDuel content will soon transcend casinos. The company plans to offer sports betting programs through its TVG and TVG2 cable networks as well as affiliate digital channels.

It could soon have an even bigger role in U.S. sports gambling nationwide.

More States Pursue Sports Betting

With the federal ban removed, Delaware, New Jersey and Mississippi have joined Nevada in a group of states taking legal bets. West Virginia, Rhode Island and Pennsylvania are positioned to join them before the end of the year.

This growth in the Mid-Atlantic region and New England could have a trickle-down effect across the two regions. That’s perhaps most significant in Connecticut and New York, which have approved preliminary sports betting frameworks but have yet to take bets. Their neighbors’ successful sports betting rollouts could push those two, and several others considering legalization, across the finish line.

Sports betting interest isn’t limited to statehouses along the east coast. A crop of midwestern states, including Ohio, Illinois and Iowa, have all discussed sports betting bills of their own.

That means that up to a dozen or more states could take wagers by the end of 2019 – and tactful gambling industry leaders like FanDuel are poised to offer even more gaming opportunities.

Interested in learning more about the current US sports betting landscape? Check out our latest Gamblecast explaining everything you need to know about US sports betting:

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