Ladbrokes To Sponsor King George VI Chase in Five-Year Deal

Ladbrokes To Sponsor King George VI Chase in Five-Year Deal

Ladbrokes have been unveiled as the new sponsor of the King George VI Chase at Kempton in a five-year deal.

Kempton’s flagship Jumps race, which will be worth £250,000 this year, is the highlight of the two-day Ladbrokes Christmas Festival which also includes the Grade 1 £130,000 Christmas Hurdle and the Grade 2 Desert Orchid Chase, worth £100,000, won last year by Altior.

Simon Clare, Ladbrokes Coral PR Director, said: “Ladbrokes has a long and proud history of sponsoring top-class horseracing, and we are absolutely thrilled to be embarking on this exciting new sponsorship of the King George VI Chase and the two-day Christmas Festival at Kempton Park.

“There are few races in the calendar that can boast the heritage and prestige of the Ladbrokes King George VI Chase, and it is always one of the top ten betting races in the year, making it a perfect fit for Ladbrokes.

“Boxing Day and the days following Christmas is one of the busiest betting periods in the year, so this sponsorship has broader strategic benefits too at such an important time for the Ladbrokes business.”

King George VI Chase Ante-Post Odds

HorseLatest Odds
Clan Des Obeaux6/1
Al Boum Photo10/1
Might Bite14/1

And it is the aforementioned Altior that could light up the 2019 edition of the King George because the unbeaten chaser is now being targeted at the winter showpiece by trainer Nicky Henderson.

Altior, who holds the world record for the number of consecutive horse racing victories (19) has never raced beyond 2m2f in his career but the sponsors have installed the dual Queen Mother Champion Chaser winner as 3/1 favourite for the big race after Henderson revealed at the back end of last season that the plan was now to enter into unknown territory stamina-wise.

Henderson said: “We've all got ideas where he'll go, but we haven't sat down and discussed it. It's an important and very big decision, whether we abandon the Tingle Creek and possibly go to Ascot for the 1965 Chase with a view to the King George.

“If you’re going for the King George, I think you have to go to Ascot. That’s the place you have to go to find out if he stays at all.”

Nicola McGeady, Ladbrokes Head of PR, said: “With the Ladbrokes King George VI Chase firmly on the agenda for Altior, it is already shaping up to be another thrilling renewal.”