Mobile casino giant Leo Vegas, founded in Sweden, has just been listed on its native stock exchange: the NASDAQ First North Premier. The Stockholm exchange currently lists around 130 emerging companies, many of which are experiencing rapid growth. Leo Vegas can now benefit from the financial exposure it will generate across the Nordic region.
Since forming in 2012, Leo Vegas has gradually increased its portfolio of mobile games; as we head further into 2016, its founders Gustaf Hagman and Robin Ramm-Ericson believe that the time is right to list the company's shares in a public forum. The pair explained in a joint statement:
"The market for mobile gaming entertainment is still in its infancy; we want Leo Vegas to lead the way in into the mobile future."
After Leo Vegas' shares went live on 17th March, some of the initial reports were hugely positive. A review of the opening day's trading conditions by Reuters highlighted that the "offering was significantly over-subscribed", which lead to the share price jumping from a starting price of SEK 32 (£2.71) to SEK 38.6 (£3.30) on 17th March. In total, Leo Vegas welcomed 30,000 new shareholders on its first day of trading. It now hopes to use this momentum to continue its expansion across Europe.
As it stands, the Swedish company, which operates the bulk of its gaming options from Malta, offers an array of mobile slots, table games and live dealer options for both online and mobile players. Although every Leo Vegas game can be played via a desktop, the site has been designed to offer the best mobile gaming experience for all smartphone users. This means that when you take a spin on slots such as Starburst or the new Guns N' Roses slot game, you'll be able to enjoy the action anytime, anywhere.
In addition to listing its shares, Leo Vegas recently moved to increase its presence in the UK by agreeing a sponsorship deal with Wembley's SEE Arena. Leo Vegas officially launched in the UK back in 2014 and this new deal is being hailed as the perfect way for it to expose the brand to new demographics according to Shenaly Amin. Amin, the UK country manager for Leo Vegas, went on to explain:
"The iconic venue hosts some of the most in-demand events in the UK and the excitement created by these aligns perfectly with the Leo Vegas brand. It is an ideal place to expose the Leo Vegas brand to new audiences, a key aim since our launch in the UK two years ago."
The multipurpose venue hosts a plethora of international events and Leo Vegas branding will now be shown at least six times per hour during these events.
As well as Leo Vegas seeing its corporate colours emblazoned on the SEE Arena's LED screens, it will gain access to a select number of tickets for each event, which should mean registered players will soon be able to compete for some exclusive prize packages across the operator's range of casino games. For now, however, Leo Vegas will look to solidify its position on the Stockholm NASDAQ First North Premier as part of its overall plan to become the leading mobile casino operator in Europe.
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