LISTEN: Green Jade Games' Neon Lights Goes Back to Basics
In this episode of The Knowledge we spoke with Mark Taffler, Chief Commercial Officer at Green Jade Games. Topics covered in the episode include new stripped-back release Neon Lights, the great success of the company's arcade skill-based games and what sector online casinos should be taking notes from.
Malta-based Green Jade Games are perhaps best known for arcade skill-based titles like Jade Puzzle and Candy Prize B.I.G. However, on today’s episode of The Knowledge the focal point of our conversation with Mark Taffler, Chief Commercial Officer, was Neon Lights.
Neon Lights is a new slot game, released today, that takes a strikingly different angle to its contemporaries. Rather than focusing on new mechanics and overwhelming bonus features, the slot is stripped back to its purest form, with the entire RTP loaded into the base game. All bonus rounds have been stripped out, making this the perfect onboarding game for new customers according to Mark:
”With Neon Lights we’ve stripped everything out. There are no bonus rounds, no features. We wanted to create a game that met the needs of our customers, the players themselves. We wanted to build an acquisition and retention game and this game is so easy to understand. From an acquisition perspective it’s perfect. It’s a crazy 80s retro slot that pays out 1 in every 2 spins, all of the RTP is in the base game and the soundtrack is amazing.
“It’s a beautiful game to playtest. There’s not a massive amount people can complain about. People got it straight away, they understood what it was all about. They smiled as they played, laughed as they played. They understood it was a fun game and it wasn’t trying to purport to be something it wasn’t. So hopefully we will see that resonate with the gambling market out there.”
To hear the full conversation with Mark Taffler, Chief Commercial Officer at Green Jade Games listen to episode 12 of The Knowledge Podcast now. Neon Lights is available at online casinos now.
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