Luck can be a fickle thing, and punters can go a long time without a win, which in turn can make even the most optimistic of gamers a little sceptical about the reality of big pay-outs. However, recent events like the £6.9 million (€7.7 million) jackpot won by a Unibet player do demonstrate that Lady Luck can chose to smile at you!
And what a smile that can be. Those who are regular online slots players will know this £6.9 million win isn't rare. Back in April 2016, a different player won another jackpot worth £6.9 million. David Reynolds, one of the winning game's publishers, was pleased for the winner and the gaming operator:
"This is our fifth largest jackpot win to date, many congratulations to our Quickfire operator Unibet and their lucky player on this amazing win."
Unibet was equally thrilled – after all, having wins of this size has fantastic marketing potential, as well as helping to encourage more punters to take a shot at the jackpot themselves. Cristiano Blanco, head of the casino at Unibet, explained:
"We are absolutely delighted to hear that one of our customers has managed to win the jackpot on our main Unibet brand. We at Kindred Group strive every day to deliver a safe and entertaining experience for our players across all our brands, and when one of them wins in this way, it of course makes the hard work worthwhile."
These lucky winners are not alone, and the winning slot, Mega Moolah, is fast becoming a major draw for gamers looking to take home a life-changing sum of money. Last year, an American player known as MG emptied the slot's progressive jackpot of over $11 million – one of the largest wins the game has ever had.
A player from New Zealand collected a similarly massive NZ$10 million in June this year, and an incredible £13.2 million was claimed by a UK player in October 2017. Wins like these (and there are many more) are as beneficial for the operators and game publishers as they are for the players.
The more often players win, and the bigger they win, the more publicity a game gets, and that in turn helps to draw more players. The more players, the more revenue the operators and gaming publishers generate. Having more players increases the size of the progressive jackpot, in the case of Mega Moolah – it's a self-sustaining cycle.
It's no real surprise that Mega Moolah is one of the most well-known online slots there is. In terms of mechanics and presentation the game is fairly simple – which is fine when considering the real draw is the ever-growing jackpot. It's fair to say that it’s probably this simplicity that has helped its popularity.
Even though online gaming is extremely popular, broadening the appeal for slot games means keeping things accessible and accommodating for new players. There are a number of slots that do this, in that they keep with the traditional layouts and imagery of physical machines, for example.
While more veteran slot players will enjoy more in-depth mechanics and gameplay, the jackpot draw and ease of play of a game is equally as enticing for them as it is for newbies. This wide appeal is no small factor in the popularity of the game, and it's a flagship for showcasing the potential progressive slots can achieve.
Microgaming and it's subsidiary Quickfire, the minds behind the slot game, have always approached its game development with the philosophy of offering something for everyone. This has been a success for the company.
Microgaming has partnered with a number of online casinos to deliver a variety of slots, with Mega Moolah consistently at the forefront of its brand when it comes to the massive wins. Last year it started to launch VR games. This is a forward-thinking step, and one that could further revolutionise online casino gaming and slots.
Unibet entered into a partnership with Microgaming in the early 2000s, and has used Microgaming's software to offer a comprehensive mix of gaming to its extensive repertoire of sports betting, live casinos and bingo services. To check out what Microgaming has to offer, explore Unibet Online Casino today!