MLB Selects DraftKings as An Authorized Gaming Operator
The terms of the deal weren’t disclosed in the DraftKings press release, but the company confirmed that it had entered a "multi-year" agreement as an authorized gaming operator of the MLB.
The advantages that DraftKings now has as an Authorized Gaming Operator include use of “MLB data along with MLB marks and logos within DraftKings sports betting products,” according to the press release.
“DraftKings is proud to be designated as a Major League Baseball Authorized Gaming Operator," DraftKings chief business officer Erza Kucharz said. "This deal speaks to the commitment we have to our customers and sports leagues alike while providing the safest and most entertaining American-made sportsbook. As a result of this agreement, our customers will experience enhanced live wagering offerings for all MLB games.”
Official MLB Data Will Be Key
The use of official data gives DraftKings a currently unparalleled advantage over other competitors, specifically in Tennessee. The state’s sports betting laws will require operators to use official league data, making DraftKings the only operator that would be allowed to offer the MLB in Tennessee.
Tennessee is the only state so far to create such a requirement, but other states could follow suit. Regardless of state requirements, MLB Executive Vice President of Gaming & New Business Ventures Kenny Gersh expressed his trust in DraftKings as a general partner.
"Given DraftKings’ successes in driving fan engagement and immersive experiences, we’re looking forward to an expanded partnership and further collaboration on engaging products," Gersh.
“Buoyed by our collective commitments to drive innovation in the U.S. sports betting marketplace, the tools provided to DraftKings – including fast, rich and reliable data feeds and MLB brand marks – will be central to creating these powerful new ways to consume and connect with our sport.”
For DraftKings to be streaming official MLB data directly into their betting feeds, it will be uniquely positioned to create some of the best betting opportunities for DraftKings users, especially where it comes to mobile live-game betting.
Baseball’s Betting Advantages, Per Adam Silver
DraftKings is only the most recent entity to see the potential of baseball betting. NBA commissioner Adam Silver reportedly has discussed his opinions on baseball as a betting option with MLB commissioner Rob Manfred, describing the pace of the game as “perfect for in-game sports betting.”
The discussion might have taken place several years ago, but the topic is more relevant than ever. With numerous states moving toward legal sports betting, the topic will be more and more important for leagues to consider.
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