The Stockholm-based Mr Green continues to invest heavily in its new sportsbook product, and the latest addition to its ranks is Football Forza. This live score app enables full odds integration, so punters can follow the latest scores while checking price movements.
It’s a fantastic weapon for any live bettor’s arsenal. The likes of bet365 and Paddy Power have already integrated Forza Football in their operations, and so Mr Green Sports is following in excellent footsteps as it seeks to breakout in the sports betting industry in 2017.
Live betting remains ever-popular and so a robust approach to keeping punters in the loop is key for any self-respecting bookmaker. The good news for any bettor interested in signing up for a Mr Green Sports account is that Forza Football provides live score updates from more than 500 leagues and cups worldwide, so you’ll never be out of the loop as far as your current bets – and potential in-play wagers – are concerned.
The exclusive link-up is just the latest in a series of in-play betting initiatives from the brand, with a mission statement confirming that '…this is just the beginning. Mr Green looks forward to continued collaboration with Forza that will lead to better and more thrilling gaming experiences for users. The goal is to offer the perfect entertainment for football fans.'
Forza Football is a product from Football Addicts, a Swedish start-up company that has devised a number of innovative technologies for the betting industry. Those signs of promise led to Mikael Pawlo, the co-founder of Mr Green, to invest in the firm. Pawlo explained:
"Football Addicts has such huge potential because of its very fast live scoring, and that is why I became a Forza Football addict myself. I envisage vast potential in developing relationships between Football Addicts and iGaming companies."
The rise of smartphone technology and mobile betting has been linked, inextricably, with the increasing popularity of in-running betting. The ability to weigh up a match/event and place a wager accordingly is big business for the industry, and Mr Green Sports is the latest venture to capitalise on the growing demand of instant betting.
Many sportsbooks are embracing live streaming of a wide range of sports, from Bundesliga and Ligue 1 football to ATP Tour tennis and UK horse racing. It may well be that one day live betting overtakes traditional punting as the dominant force in the industry, so Mr Green has made a logical decision in partnering with Forza Football.
The savvy punter will monitor live scores and stats to identify an edge – usually a red card or an injury in football, or a key substitution at the right time – and with Forza Football able to deliver this information to punters, suddenly the playing field between bettor and bookie has become a lot more level.
The link-up between online betting sites and related widgets is nothing new of course, but Mr Green might just have stolen a march on his rivals with this live score app. Forza Football features a huge range of leagues and competitions, and with more than one million daily users there is clearly a demand for a live score portal.
It helps to enhance the strategy of any in-play punter looking to stay one step ahead. And with daily price boosts and enhanced odds proving particularly attractive for their customers, Mr Green is stepping up his game at just the right time.
Smart punters are always looking for an edge to help them get ahead of the bookmakers, and live betting is one great way in which the volatility of football hands you a unique advantage. Obviously, a bookie prices up their markets prior to kick-off, and with reams of data and knowhow at their disposal they very rarely get their odds wrong.
But the unpredictable nature of the beautiful game means that things often happen that simply cannot be accounted for: the bizarre own goal, the red card after five minutes, the injury to the key man. And then there is the early goal; always a game-changer. This is where a live score app can keep you in the loop, and arm you with the resources to bet well.
What happens when a heavy favourite goes a goal down? Their odds drift accordingly...and that is the time to strike. Are you ready to strike on the next big game? If so, head over to Mr Green Sports now and get signed up today!