New Jersey Sports Betting Handle Tops Nevada Again in August

New Jersey Sports Betting Handle Tops Nevada Again in August

New Jersey besting Nevada in terms of monthly sports betting handle figures is starting to become a trend, which revealed itself again Friday when Nevada released its numbers.

According to August reports issued by both states, New Jersey’s $293.6 million in total handle eclipsed Nevada’s $287.8 million over the same timeframe making it the third time over the last four months that bookmakers in the Garden State saw more action than those located in the Silver State.

New Jersey bookmakers first pulled off the feat in May, posting $318.9 million in handle to Nevada’s $317.3 million. That was the first time ever any state other than Nevada led the nation in sports betting handle, something made possible just a year prior after the U.S. Supreme Court overturned the decades-long federal ban on sports betting in May 2018.

But Nevada didn’t go down without a fight.

The Nevada handle in June hit $322.5 million to New Jersey’s $317.3 million to take back prime position on the leaderboard. The success was shortlived though. Over the last two months, New Jersey has come out on top each time, including July, when New Jersey’s handle was around $16 million higher than Nevada’s.

Why New Jersey Sports Betting Competes With Nevada

It took less than a year for New Jersey to catch up to Nevada in handle figures, so it wouldn’t be all that surprising if what amounts to be a summer trend becomes the new normal on the American sports betting scene.

New Jersey vs. Nevada Sports Handle, Past 4 Months

New JerseyNevadaWinner
May$318.9M$317.4MNJ by $2M
June$273M$322MNV by $49
July$251M$236MNJ by $14M
August$293.6M$287.8MNJ by $5.8M
4-Month Total$1.136B$1.163BNV by $27M

The most obvious reason that could happen is that New Jersey has almost four times as many people living within its borders. In fact, the potential betting pool on hand in New Jersey is so much larger than Nevada – in addition to its proximity to New York – that a popular vacation destination, such as Las Vegas is to people across the country, still can’t keep up.

But perhaps another reason is how comparatively easy it is in New Jersey to place bets online and via mobile apps. That’s important because around 85% of the total handle every month in New Jersey comes from mobile and online betting.

By comparison, mobile betting in Nevada happens much less frequently because it requires bettors to first register at a retail location.

Nevada’s Numbers Much Higher Than Last Year’s

Still, the beginning of football season helped Nevada otherwise post strong numbers in August over last year’s totals. Nevada’s total handle this August was up 48% compared to the total handle from August 2018.

College football betting led the way. Nevada’s total handle related to football in August was just over $72 million, which was a huge leap up from the almost $39 million football handle in August 2018.

That means this year’s football season, which began in September, could help Nevada keep pace with New Jersey for at least the rest of the year.

Other states are adopting sports betting rapidly, but the reality of the situation is that the competition for the No. 1 spot between New Jersey and Nevada has just begun.

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