The latest technology has already seen fans' experience of watching Premier League live football on television reach new heights for the 2017/18 season, thanks to Opta's official association with the competition.
The sports data company, owned by the Perform Group, has now pushed things even further to provide online gamblers at Betsafe with the opportunity to make informed bets and follow the action with 3D Football Visualisation stats via any device!
Opta is a name that has become integral to football's increasing professionalism, with its statistical technology used by clubs to analyse performance and tactics. It's also the engine behind the amazing statistical graphics available to viewers of live games via services such as Sky TV.
It is the Official Media Data Partner of the Premier League for the 2017/2018 season. And now the company is expanding again, with news of its link-up with the Swedish-listed Betsson Group. Betsson is integrating Opta 3D Football Visualisation at its leading brand, Betsafe, which offers casino and sports betting products.
The Betsson Group has become the first online gambling enterprise to install Opta's innovative technology into its product, opening up a whole new era for online football betting. John Harlow, a content specialist for the Perform Group, noted the state-of-the-art nature of Betsafe's 3D football feature and what it means to fans and football bettors.
"As a football fan, following passing sequences, who's on the ball, where it is, and what they're doing with it, creates the closest visual experience to watching the real match. We're delighted to bring this experience to Betsson's customers, to enhance the way they follow their bets, and make their betting even more entertaining."
Betsafe's Opta stats integration is envisaged to benefit online football gamblers in two distinct ways. Firstly, the level of statistical sophistication and visual appeal offered by the technology is second to none.
It provides football geeks with real-time statistical data that's fun to have to hand whether a punter is simultaneously watching a televised game, or simply viewing it via laptop or mobile device. Furthermore, the 3D visualisation can help bettors to create an image of the actual game in their mind’s eye, enhancing the entertainment value and enabling them to get a real grasp on the full 90 minutes.
The second benefit of the brand's 3D visualisation feature is its potential to enhance the accuracy and range of gamblers' bets, which is an ideal fit for the growing popularity and potential of live in-play bets and cash-out options that they can create. For example when you're betting on under 2.5 goals and trade out for a guaranteed profit, later in the game.
In-play betting is already a strong part of Betsafe’s product and is expected to position the brand confidently in the market and in the psyche of online gamblers. The innovation complements Betsafe's high-end football betting focus, which includes in-depth game analysis via the site's blog and typically over 14,000 football betting markets to enjoy.
Given the growth in football betting revenue, analysts view the Betsson Group's link-up with Opta as a move that positions it well in the online sports gambling industry. Football betting is big business for online bookmakers, and any edge in their products and services can make a big difference to revenue.
The future for the Betsson Group and Betsafe looks positive, with the foray into 3D football data illustrating the goal of innovation and establishing a leading name in the online gambling industry. This is something echoed by Nick Maurice, Director of Trading at Betsson Group, whose comments on the Opta deal revealed enthusiasm about bringing online football bettors something truly ground-breaking.
"Perform Content's new 3D football visualisation product is in a league of its own. Integrating this innovative new product into our sportsbook offering means we can not only continue to improve on our customers’ betting experience, but also means we can lead the field with this pioneering new technology."
The growth in sports betting technology is congruent with the desires and trends of the modern sports bettor, particularly in the mobile gambling niche. The 3D betting concept is predicted to be very popular with mobile football punters, whether they're betting while watching live games at the ground, in the pub, or simply watching and betting live via their phone while on the go, at Betsafe.