Online Betting Now Available in New Jersey via DraftKings

Online Betting Now Available in New Jersey via DraftKings

DraftKings, the daily fantasy sports giant and now sports betting provider, announced Monday that its online sportsbook services have gone live in conjunction with New Jersey’s Resorts Casino Hotel.

A Long Time Coming

CEO and co-founder of DraftKings Jason Robins has waited a long time for this moment as he’s overseen the company’s rise to become a household name in America.

“I am excited to begin this new chapter in our story by officially launching what I believe to be the most innovative, mobile sports betting product in the U.S. We have put immense thought and significant resources behind the development of DraftKings Sportsbook and I'm confident that sports fans in New Jersey will enjoy using it to make the experience of watching the games even more interesting and thrilling.

For much of its existence DraftKings, along with its top competitor FanDuel, has tried to differentiate itself from the practice of sports betting as up until May of this year such activity was illegal. Legal battles were fought at the state level across the country to prove fantasy sports were “games of skill” with “entry fees” rather than explicit gambling.

When the SCOTUS ruling on the case of Murphy v. NCAA was announced, however, the company signaled its intent to heavily invest in becoming a full-fledged sportsbook and thus use its already substantial consumer data to help it approach the new U.S. sports betting market.

Co-founder Matt Kalish heaped praise on his tech team Monday morning for undertaking the year-long effort to be ready for sports betting to become legal.

“As a testament to our technology and product team, who worked about a year on this, as well as the regulators who have very quickly put together a nation-leading regulation of this product, everything went really, really smoothly, and we’re excited to be able to launch to every customer who is currently in New Jersey starting today.”

Resorts a Perfect Partner for New Jersey Market

President and CEO of Resorts Casino Hotel Mark Giannantonio said he was “thrilled” to be running the first hotel/casino that would offer online sports betting to the people of New Jersey.

“It is an exciting day for New Jersey sports fans who now have the opportunity to bet on their favorite sports with an innovative and exciting mobile online app.”

Resorts wasn’t finished wheeling and dealing after the DraftKings announcement, however. It later announced a partnership with the Stars Group for both online and mobile sports betting. The deal involves offering sports betting under the BetStars brand while also including the PokerStarsNJ brand for online casino and poker services.

Currently four casinos and two horse tracks in New Jersey offer in-person sports betting services including Monmouth Park, Oceans Resort and Meadowlands Racetrack.

Since New Jersey became the second state to the legalize sports betting, its generated over $16 million in bets, $3.5 million in revenue and $294,000 in taxes for state government.

In celebration of the sportsbook’s big debut, bettors are currently being offered special promotional deals. DraftKings will match the first bet of every bettor with a value up to $200. Minimum deposits are only $5, a price available to almost any budget

Another feature truly unique to DraftKings is the ability of current DraftKings daily fantasy players to transfer and use funds from their daily fantasy account with their sportsbook account.

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