Paddy Power Explain Huddersfield Shirt Sponsorship Decision
Paddy Power have confirmed they will not brandish their logo on Huddersfield Town’s shirts this season despite being the Championship club’s official sponsor.
Renowned pranksters Paddy Power caused a stir this week when revealing a sash-style sponsor on the new Huddersfield home shirt — which turned out to be a spoof.
⚽️ Here's the new home kit that #htafc will wear in this evening's pre-season game against @officiallydale.— Huddersfield Town (@htafc) July 17, 2019
🛒 The kit goes on sale at @htafcmegastore this coming Saturday, 20 July 2019. pic.twitter.com/VZA2OKoXMl
The betting company have since revealed their actual plan to sponsor Huddersfield is to not emblazon the Terriers’ shirts with their logo at all.
And the Irish bookmaker has gone one step further by urging other betting companies to surrender their shirt sponsorships as part of a ‘Save Our Shirt’ campaign.
Paddy Power Statement
Paddy Power MD, Victor Corcoran, said: “Shirt sponsorship in football has gone too far. We accept that there is a role for sponsors around football, but the shirt should be sacred.
“So today we are calling on other sponsors to join the Save Our Shirt campaign, and give something back to the fans.
“As a sponsor, we know our place, and it’s not on your shirt.”
Paddy Power will also be offering a shirt exchange at Huddersfield’s first home game of the season against Derby on August 5, where fans can receive a brand new 2019/20 home shirt in exchange for an older shirt with betting company branding.
Huddersfield have since released their new Umbro kit for the 2019/20 season, without a sponsor.
And Terriers commercial director Sean Jarvis commented: “It has been a very interesting two days since the original launch on Wednesday, which we expected, but we’ve always had in mind that our supporters would understand, and really like the real kit when it was properly revealed today.
“We’re really happy with this kit, which is unique in modern-day football. I’d like to thank Paddy Power, Umbro and everyone else involved in the kit for their hard work towards today.”
Betting Companies Sponsoring Football
Sixty-one percent of teams in the top two tiers of English football are sponsored primarily by betting companies.
Forty-five percent of those in the Premier League have betting companies emblazoned on their shirts.
It comes as the UK government looks more closely at football betting and the relationship between the two pastimes.
In December 2018, bookmakers voluntarily agreed a ‘whistle-to-whistle’ ban on sports advertising during televised football games. The ban will come into effect at the start of the 2019/20 football season.
Meanwhile, GVC Holdings’ betting exchange company BETDAQ ended their shirt sponsorship deal with Sunderland back in May, as the company continue their Changing for the Bettor social responsibility initiative.
GVC has voiced their support for a blanket ban on sports betting advertising in the UK, which includes gambling-related football shirt sponsorships and TV adverts.
Instead of BETDAQ, Sunderland will wear shirts with the Children With Cancer charity logo on the front. GVC confirmed the club would be fully compensated for the sponsorship contract.
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