The 2018 FIFA World Cup is underway, just in case you’ve been living under a rock, and the excitement from Russia as the games kicked off last week has been palpable. The carnival of world football hasn’t been lost on Playtech as it’ll be bringing some exciting content to football fans around the globe.
With a number of innovative new technological features, online players won’t have to choose between watching the universally televised World Cup matches or playing a round of poker or slots.
The World Cup is not just a worldwide party for the 32 teams that make the field, it’s a marketers dream as it reaches audiences most sporting events could only dream of. As one of the biggest sporting events put on every four-year-period it catches more eyes than even the biggest of annual spectacles.
None of this is lost on Playtech’s chief operating officer Shimon Akad who spearheaded the release of several new games and features specifically developed for the Cup.
The brand new Football Experience area includes the Trivia Show Live and Poker Predictor features which should sate even the most diehard fan’s appetites while taking part in online casino gaming excitement.
The gameshow-style live casino segments offered during Trivia Show Live are unique and serve as a fun diversion from the usual gaming experience. The free-to-enter sessions are geared towards engaging sports fans and allowing them to win a variety of exciting prizes while testing their sports knowledge and expertise.
We all know that a seat at the poker table can be a time-consuming responsibility, even in the virtual realm. With that in mind, the Poker Predictor allows for players to predict the scores of ongoing World Cup matches in order to accumulate points as they play.
Those points are in turn used for Silver and Golden Spins of the prize wheel. Akad understands the concept of cross-marketing to a tee and recognizes this as a perfect example of blending two recreation activities: predicting sports games and poker.
“The World Cup generates excitement worldwide like no other sporting event – and with our Football Experience area, fans don't have to choose between playing the tables and watching the match. With Trivia Show Live and Poker Predictor also creating the chance to win prizes – as well as delivering an excellent real-time engagement opportunity for our operators – players can enjoy all the excitement of the tournament as part of their gaming experience.”
Playtech’s well-known Sporting Legends series got an exciting new addition with the Top Trumps Football Stars game, similar to their 2014 version. It’s based on the classic card game and lets players select from an arsenal of 30 footballers they want to play with and feature over the course of the game.
Sporting Legends games, like the Ronnie O’Sullivan title, offer a guaranteed Daily and Weekly Jackpots and a progressive Mega Jackpot are available for players to score during play. It doesn’t even stop there, however, as there will be a massive $250,000 weekly prize draw promotion during the World Cup until the games end July 15.
Akad thinks the unique customization abilities granted to players of the game will draw players of all kinds as well as football aficionados around the world.
“Top Trumps has all the ingredients we were looking for in a football-themed brand, both in time for the World Cup and for the Sporting Legends suite long-term. We're sure players will enjoy being able to customise the gameplay with their favourite stars – and of course getting a shot at the Sporting Legends jackpots.”
Yet another development that’s been long in the works for Playtech and debuted last week is MatchAcca. Located in self-serving terminals during the World Cup, it gives customers the option to back related contingencies by combining several selections into a single bet within a single football match.
John Petit, Managing Directof for UK, Ireland, Asia and Australia at Playtech’s BGT Sports division believes the clever, innovative tool is truly revolutionary for its retail space.
”We’ve delivered a product which once again brings the best of online betting into the shop, and we’re sure it will appeal to new and existing retail bettors alike. Our SSBTs are the perfect platform for a bet request tool, with large screens and extensive football content allowing customers to easily choose selections and activate MatchAcca. Operators will experience the higher margins associated with multiples betting, while also driving customer engagement as the industry rides a wave on the back of this style of product.”
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