Atlantic City’s sportsbook lineup is about to add another member.
Resorts Casino Hotel will open its sportsbook Aug. 15, according to reports from the Press of Atlantic City. The new facility will feature a 12-foot video wall, 15 television screens, six betting windows and four self-serve kiosks.
It will christen the first New Jersey casino with both online and in-person betting options. It also furthers an impressive run of partnerships – and presents another positive indicator of the potential for New Jersey gambling.
Resorts’ affiliate lineup is a whos-who of international gaming industry leaders.
The casino partnered with SBTech earlier this summer, bringing onboard one of the most respected names in betting solutions technology for its online site. A giant in European gambling circles, SBTech sought to join the growing U.S. market and now has a marquee partner in Resorts. The two will work together to run the company’s sports betting interface.
That deal came on the heels of another major partnership, this time with an established American brand. In June, DraftKings came onboard as a partner with Resorts. Already established as a leading U.S.-based provider of daily fantasy sports, DraftKings brings its industry expertise and experience to help strengthen another affiliate.
Along with an affiliation with Stars Group subsidiaries PokerStars NJ and PokerStarsCasino, these deals position Resorts to stand out in a New Jersey gaming industry that is quickly becoming the most robust in the nation.
For more than 40 years, Resorts has stood the test of time on Atlantic City’s boardwalk, hosting hundreds of thousands of gamers even as new casinos sprung up – and several shut their doors. With the new online gaming opportunities, legalized sports betting and brand-new casinos, Resorts is enjoying a boom time in what has long been the east coast’s top gaming destination.
It still has its work cut out for it if wants to stand out from the newest wave of competition.
Atlantic City casinos have hosted online slot, table and poker games for several years now, bringing in millions of dollars to New Jersey monthly. These same facilities, along with the state’s horse tracks, are now scrambling to make a name for themselves on the new sports betting market. Resorts will be the seventh facility to take legal sports bets in the Garden State, behind:
Several more casinos, including the Hard Rock Atlantic City, plan to also take bets at their facilities. Pretty soon, any adult in New Jersey won’t have to travel outside their home to do so.
DraftKings launched its own New Jersey mobile sportsbook in August and several additional land-based casinos are expected to have their sites up and running before the end of the year.
This means New Jersey gamblers will have more opportunities than ever to place a wager – and Resorts will be right in the thick of things.
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