In the ongoing quest for instant access to a 24/7, all-encompassing online casino gaming experience, Playtech believes it has cracked the code. Always one to push the boundaries of what's possible and innovate in all the right places, the software developer has come up with a slot game than can be played across all platforms.
As part of its investment in omni-channel technology, Playtech added 300 employees to its payroll back in 2015. Having previously added an additional 300 members of staff between January 2014 and March the following year, the company decided to bolster its ranks even further in April 2015.
With more than 4,000 people now working for the company across the globe, Playtech's aim was to make its omni-channel technology the best in the business. Indeed, the 300 new employees were drafted in to join the Playtech ONE team and work on a variety of large-scale omni-channel products.
Fast forward almost two years and the fruits of that investment are now starting to show, with release of Tiki Paradise, Playtech's first ever omni-channel slot game.
Unlike other Playtech slots before it, this five-reel, ten-win line game is not only available online and on mobile, but at high street betting terminals. Until now, operators with a presence on the UK's high streets were forced to keep their gaming interests separate.
Although there was likely a desire to offer linked games, the technology just wasn't there – until now. According to Playtech, Tiki Paradise will use "cutting-edge platform technology" and a "unified system" to offer players "unique enhanced experiences".
Of course, the ability to play casino games across multiple channels is nothing new. Omni-channel technology has made it possible for players to transfer their desktop gaming exploits to mobiles for the best part of a decade. Where Tiki Paradise differs from the norm is that it brings live betting terminals into the mix.
Any player that takes a spin on this game will be able to enjoy the same experience via their computer, mobile or inside a betting shop. More importantly, by linking the game across three separate platforms, Playtech has made it possible for players to earn more rewards and bonuses.
In fact, this ability to use different mediums to unlock different bonuses yet still enjoy the same gaming experience is what Playtech believes is a "true omni-channel experience". Playtech COO, Shimon Akad, went on to explain:
"The Playtech ONE platform is the first to allow these types of enhanced rewards and free spins features across retail and online domains – delivering a single coherent user experience across retail, online and mobile to ultimately supply our operators with the leading technology in the gaming industry."
When it comes to the basics, Tiki Paradise looks just like any other online slot. In addition to the five reels and ten paylines, players will get the ability to spin the reels from as little as 20p and toggle the settings as they see fit.
The game really comes into its own when players make full use of the omni-channel technology behind the game. As a standard, Tiki Paradise offers the following features:
Beyond these internal features, players can get something extra by playing live, online and on mobile. For example, if a player goes into a Coral shop and uses their Connect Card while playing, the system will reward them with an extra Wild Nights feature.
From here, the player can then unlock an additional two free game features (when they roll in a free spins bonus) by playing Tiki Paradise via their computer or mobile within 14 days.
Finally, to bring the journey back to where it all started, the player can then go back into a Coral shop, spin a few times with their Connect Card and watch as the system unlocks all five bonus features. Assuming a player follows these three steps, they'll then have access to the full range of Tiki Paradise bonuses whenever they play online, on mobile or in store.
Players wanting to test out Playtech's new omni-channel experience can do so exclusively at Coral Casinos. Although the software developer is likely to offer similar omni-channel games at different sites in the future, the current offering will only be available to Coral customers for the time being.
As well as Tiki Paradise going live on Coral.co.uk and via the Coral Casino iOS and Android apps, it will initially be made available in 300 UK stores. Following a trial period of around two weeks, the slot will then be rolled out across Coral's entire UK network of 1,800 shops.
Assuming Tiki Paradise receives a positive reception, Product Director at Ladbrokes Coral, Mark Kemp, believes there will be many more Playtech-led omni-channel games made available in the near future.
Indeed, thanks to an exclusive partnership with Playtech, further collaborations between the two betting companies are highly likely in the coming weeks and months. Kemp explained:
"Not only will our Coral Connect customers find Tiki Paradise incredibly engaging and great fun to play, [this] enables us to develop and launch further integrated omni-channel content that significantly increases the gaming experience for players who play slots in our shops and on mobile."
Coral casino players can visit the site or mobile app now to play Tiki Paradise, while live players will have full UK access by the end of February!