SugarHouse Unveils U.S.’s 1st Integrated Online Sportsbook

SugarHouse Unveils U.S.’s 1st Integrated Online Sportsbook

New Jersey's SugarHouse online casino just announced the launch of the United States’ first ever integrated online sportsbook.

While not the first business of its kind to open in the Garden State, SugarHouse’s sportsbook is poised to be a revolutionary option for sports betting fans.

Following a European Model

What makes SugarHouse's sportsbook so unique to American sports betting operators is the integrated format shared by European counterparts. Providers like 888 and Betway, for example, allow users to view odds and make bets at their sportsbooks and play in their online casinos all at the same website.

As an integrated sportsbook, meaning it was added on to an already existing online casino provided by SugarHouse, it makes switching between other favourite online games offered easier for customers.

Users will be allowed to choose between American, Fractional and Decimal as the format of the odds available to make placing bets easier. They will also be allowed to parlay up to 12 results together as they attempt to maximize payouts.

The sportsbook will be available on mobile devices as well as desktops as the iOS is downloadable in the Apple store and downloadable from on Android devices. Both versions have the same functions as eachother as well as the desktop version.

RSI a Trusted Name

Powered by Rush Street Interactive and Kambi, an operator of iGaming platforms, SugarHouse vowed in the accompanying press release to provide New Jersians with the most “bang for their buck” with “millions of Live In-Game bet offers.”

“Great odds and advanced technology enables those In-Game bets at to remain open longer and maximize betting opportunities during the game. Players have the opportunity to make a wide range of bets including who will win the game, upcoming plays, over/under for teams and players, partial game bet, parlays, and much more. An innovative feature allows players to cash-out an active bet before the outcome is determined, allowing them to secure part of their winnings or cut their losses as the odds change.

The early cashout is also a unique feature, though one that comes at some cost to the players who must pay a premium and thus will only receive part of their winnings or original deposit back depending on the odds.

Schwartz Believes Experience Will Help

President of Rush Street Interactive Richard Schwartz touted the company’s vast experience dealing with and providing sports betting services. The casino operator received a coveted Colombian online gambling license in June.

“Being the first US-based gaming operator to launch a regulated online sportsbook outside of the US has been helpful in establishing the SugarHouse Online Sportsbook & Casino. We've matured our sportsbook product and validated that players value our proprietary sportsbook loyalty program, including earning points on every single bet.”

Rush Street Interactive additionally owns and operates four brick-and-mortar casinos in the United States including Rivers Casino in Pittsburgh, Pennsylvania, SugarHouse in Philadelphia, Rivers Casino in Des Plaines Illinois and Rivers Casino in Schenectady, New York.

New Jersey Momentum Continues

SugarHouse joins the DraftKings Sportsbook which was launched back on August 1st and playMGM which kicked off Wednesday. The opening of a third online sportsbook comes a little over two months after the overturning of PASPA, the 1992 federal ban on sports betting, by the Supreme Court of the United States.

The decision opened the way for legal sports betting in New Jersey and quite a few land-based sportsbooks, starting with Monmouth Park, have opened since.

While recent numbers revealed that New Jersey’s casino industry grew substantially in 2017, there’s even more reason to expect bigger numbers when reviewing 2018 thanks, in part, to the state’s sports betting market growing more competitive by the day.

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