theScore Partners With Penn National in Major US Expansion

theScore Partners With Penn National in Major US Expansion

Toronto-based sports media site theScore announced on Wednesday a sweeping 20-year agreement with Penn National Gaming that will give it online access to 11 states for a sports betting platform.

According to a news release, Penn National will “take a strategic equity stake in theScore” in which the Canadian media giant acquires “first skin” access rights in Louisiana and Mississippi; “second skin” access rights in Indiana, Iowa, Missouri, Ohio and Texas; and “third skin” access rights in Michigan, Massachusetts, Maine and Kansas.

Sports betting is currently legal and underway only in Mississippi, and legal but yet to begin in Iowa and Indiana.

RELATED CONTENT: Q&A with theScore’s CEO, John Levy

According to a release: “To date, Indiana and Iowa have already enacted laws that will permit theScore to exercise its market access rights under the framework agreement, while several other states are actively considering legislation to legalize online and mobile sports wagering.”

“Securing this highly-coveted partnership with Penn National is a major step towards our goal of becoming a leader in mobile sports betting in the United States,” said John Levy, Founder and CEO of theScore, in the news release. “We are thrilled that Penn National believes in, and has invested in, our vision of an integrated approach to media and sports betting and we can’t wait to unveil the best-in-class mobile betting experience that we’ve been building for sports fans.”

“theScore has been a trailblazer in the sports media landscape for years, and we are excited to be forming a strategic partnership with John and his team as they embark on the first truly integrated sportsbook and sports media platform,” said Jon Kaplowitz, SVP Interactive Gaming for Penn National Gaming.

Executives from theScore have said as recently as a quarterly earnings call last week that the company expects to launch its sportsbook app in New Jersey before the commencement of the NFL season.

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