A First for BetMGM: Partnership with a German Soccer Club
BetMGM will become the exclusive regional U.S. partner of Borussia Dortmund, a German soccer club.
This is the first European soccer team BetMGM has a partnership with, according to a news release.
The soccer partnership features cross-marketing opportunities, as well as social media promotions and BetMGM sweepstakes that will award Dortmund prizes, the release said.
“BetMGM becoming the first U.S. sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund,” Matt Prevost, chief revenue officer for BetMGM, said in the release. “As interest in Bundesliga within the U.S. continues to skyrocket, BetMGM customers can engage with one of Germany’s most prestigious clubs and watch every Bundesliga game through the BetMGM app.”
BetMGM will have the right to player images and team logos, as well as additional team items for marketing applications. Dortmund fans can receive exclusive signup offers, along with access to co-branded content on the club’s English-language social media channel, @BlackYellow.
“We are very pleased about this partnership with BetMGM as our new regional partner in the U.S.,” Benedikt Scholz, head of international/commercial and new business at Borussia Dortmund, said in the release. “It is wonderful news for our U.S.-based fans that they are now able to watch BVB matches via the BetMGM app. Together, we will broaden our reach and further develop our presence in the U.S. market.”
Dortmund Fifth in Bundesliga
Last Saturday, Dortmund beat Arminia, 3-0, and will face Monchengladbach on Tuesday. Currently, Dortmund (12-3-8, 39 points) is fifth in the Bundesliga and is competing in the last 16 of the Champions League.
BetMGM is live in nine states, most recently launching in Michigan and Virginia . At the end of 2020, it went live with its sports betting app in Tennessee and Pennsylvania. BetMGM is Roar Digital’s sports betting and gaming platform. Roar Digital is the joint venture between MGM Resorts and Entain (formerly GVC Holdings).
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