AGA & NASCAR Team Up on Responsible Sports Betting Effort

AGA & NASCAR Team Up on Responsible Sports Betting Effort
© USA Today

The importance of educating sports bettors with the pitfalls of sports betting addiction has been an important element of sports wagering companies around the country.

Sports leagues and organizations are also getting involved in helping get the word out.

The American Gaming Association (AGA) and NASCAR are teaming up to educate NASCAR sports betting fans on responsible wagering through the AGA’s “Have a Game Plan Bet Responsibly” public service campaign, announced Thursday in a news release.

NASCAR is the campaign’s first professional sports league partner.


CHECK OUT: Gambling.com’s Responsible Gambling Resource Center


Thursday’s partnership announcement coincides with the AGA’s Responsible Gaming Education Week (Sept. 13-19), held annually to showcase the gaming industry’s year-round commitment to responsible gaming initiatives that promote transparency and gaming literacy to customers.

On Monday, the AGA announced an enforcement process to encourage responsible marketing of sports wagering products.

Under the AGA-NASCAR partnership, the auto racing body will develop co-branded content that encourages new and seasoned sports bettors to “Know When To Pit" and bet responsibly, the release said. It will also develop co-branded content for distribution across its social platforms and produce public service announcements that will run across national radio.


RELATED: AGA unveils responsible sports betting messages in two arenas


NASCAR.com will also produce original responsible gaming content for NASCAR.com/betcenter, which provide fans with stats, odds, and information designed to empower them to make informed decisions in the fantasy and gaming space. 

“Legal sports betting allows fans to engage with their favorite drivers and race teams in new, exciting ways. It is critically important to ensure they are informed about how to do so responsibly,” Casey Clark, AGA senior vice president for strategic communications, said in the release. “This partnership further demonstrates NASCAR’s leadership among professional sports on responsible gaming.”

NASCAR & Sports Bettting

This is not NASCAR’s first foray into the sports wagering landscape.

Over the last year, NASCAR entered into a series of partnerships with world-class brands to prepare the industry and its fans for the rapidly growing sports betting market.

Sportradar signed on as NASCAR’s integrity partner, BetGenius as its data provider, Penn National Gaming and BetMGM as authorized gaming pperators, IMG Arena as its international streaming partner and EquiLottery and LEAP in the lottery and virtual gaming spaces, respectively. To help fans become educated on sports betting, NASCAR recently launched NASCAR.com/betcenter.

“Ensuring that our fans have the resources to bet responsibly is a founding principle of our gaming strategy,” Scott Warfield, NASCAR’s managing director of gaming, said in the release. “The AGA uniquely understands the convergence of legal betting, sports, and responsible gaming. As sports bettors increasingly engage with NASCAR, we look forward to working together to promote bettor education and resources that help prepare our fans for the rapidly expanding legal sports betting landscape.”

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