Bally Interactive, Sportradar Announce Five-Year Partnership

Bally Interactive, Sportradar Announce Five-Year Partnership

Bally’s Interactive announced a new sports betting partnership with Sportradar on Thursday. For Bally’s, the deal means the company will now have access to Sportradar’s pre-match betting services, live betting services and content solutions portfolio.

Sportradar is hopeful the new five-year partnership will allow it to enhance the Bally sports betting experience across its platforms.

"Sportradar is proud to be working with Bally's Interactive," Neale Deeley, Sportradar’s Managing Director, U.S. Betting, said in a news release. "Given their vision and commitment to innovation, we are confident that Bally's Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers."

Sportradar is a global provider of sports betting and sports entertainment products and services, while Bally’s Interactive is a division of Bally’s Corporation that operates the omni-channel provider’s sports wagering, iGaming, free-to-play and daily sports platforms.

Bally Bet Rolling Out Across Country

Bally Bet is the online sportsbook of Bally’s Interactive. In May, Bally’s first mobile sportsbook went live in Colorado in May. Iowa was the next state for Bally’s with the company’s beta launch of its sportsbook going live in June. According to Bally’s, it plans to launch more sportsbooks in additional markets in 2021 with other states set to go live with Bally Bet in 2022.

"We are excited to be working with Sportradar to expand our online sports betting capabilities,” Adi Dhandhania, Bally's Corporation's Senior Vice President, Strategy and Interactive, said. “This partnership provides us with a comprehensive suite of betting data, which will allow us to enhance our products and content offerings. We look forward to continuing to execute on our online sports betting and interactive gaming expansion strategy."

Bally Bet is currently available for download in Iowa and Colorado on both iOS and Android.

Earlier this month, Bally's announced that it had acquired the Association of Volleyball Professionals, the premier professional beach volleyball organization and host of the longest-running domestic beach volleyball tour in the U.S.

More on Sportradar

Sportradar was established in 2001 with the aim of providing sports federations, news media, consumer platforms and sports betting operators with a range of sports betting and sports entertainment products and services.

The company employs more than 2,300 full-time employees in more than 19 countries around the world. Sportradar is partnered with over 1,6000 companies in over 120 countries.

Sportradar recently announced an exclusive deal with the NHL and it is the official partner of the NBA, MLB, NASCAR and UEFA.

According to its website, Sportradar monitors, analyzes and delivers insights from more than 750,000 contests annually across 83 sports.

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