Barstool Sportsbook Launches in Tennessee Ahead of NFL Opener

Barstool Sportsbook Launches in Tennessee Ahead of NFL Opener
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The Barstool Sportsbook is now live in the Tennessee sports betting market.

The company’s sportsbook Twitter account announced it had officially launched in Tennessee at just before 10:30 a.m. local time. Tennessee is the eighth state in which Barstool has gone live with its sportsbook.

Just last week, the Tennessee Education Lottery approved Penn National’s Barstool sportsbook for operation at a special meeting. Wednesday’s launch means Barstool will be live just in time for NFL betting. The regular season kicks off on Thursday with the Tampa Bay Buccaneers hosting the Dallas Cowboys.

Tennessee joins Arizona, Colorado, New Jersey and Virginia as potential markets for Barstool to launch its sportsbook during the NFL season. With Arizona sports betting set to go live on Thursday morning, Barstool will have launched in each of its targeted states.

“As the only gaming operator with a fully integrated sports media and entertainment partner, we have the unique ability to attract new and existing Penn National customers to enjoy our retail and interactive gaming, sports betting and entertainment offerings, as evidenced by our performance to-date in Illinois, Michigan and Pennsylvania,” Penn National CEO Jay Snowden said back in May. "We are eager to leverage the building momentum for the Barstool Sportsbook app with the additional launches we have planned for 2021.”

Barstool Launch Offers

New Barstool users are eligible for the “2 for 1” $1,000 bonus. If a player’s first bet loses, they can get an equal bet free up to $1,000. There are also two welcome bonuses available, also. All new users will receive a $10 sign-up bonus, in addition to a $5 bonus for customizing their Barstool Sportsbook profile. No opt-in is required for either of these promotions.

At the time of the launch, no Tennessee-themed sports bets or boosts were available, but that will likely change given the history of Barstool’s launches in other states. The Barstool Sportsbook does currently feature a wide range of bets backed by their numerous internet personalities, such as Big Cat and PFT.

Barstool Could Boost Tennessee’s Sports Betting

This will mark the first time Tennessee sportsbooks will be live for an entire NFL season. Last year, the state launched its online sports betting market in November 2020, missing half of the NFL season in addition to the majority of the college football campaign.

Since Tennessee gambling launched, the state has taken in $1.56 billion in bets while generating $135.6 million in sports betting revenue. The mundane summer sports schedule led to its second-lowest handle in July at just $144.5 million. But with the addition of the Barstool Sportsbook and the return of the NFL and college football, September’s numbers will likely bounce back.

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