Caesars Announces Launch of Its New Sports Betting App

Caesars Announces Launch of Its New Sports Betting App

Caesars Entertainment announced Monday the launch of its new sportsbook — Caesars Sportsbook — that was expected as part of the rebranding of the William Hill Sportsbooks it purchased.

The new mobile app by Caesars will be live in eight states — Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia — and will soon be live in Arizona, Louisiana and Maryland, pending regulatory review and approvals, according to a news release. It operates on Liberty — the company’s owned and integrated tech stack, the release said.

In Illinois for IL sports betting, along with Nevada and Washington, D.C., markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. The Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards.

Caesars Entertainment closed the $4 billion purchase of William Hill in April and had signaled it would rebrand the William Hill Sportsbooks and look to sell the overseas businesses.

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook,” Tom Reeg, CEO of Caesars Entertainment, said in the release. “The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience.

”Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

The Caesars Sportsbook, which has the most retail locations in the nation, also will be launched outside of the company’s casinos and resorts in such places as Capital One Arena in D.C., Chase Field in Phoenix for AZ sports betting, Monmouth Park Racetrack in New Jersey for NJ sports betting, Mountaineer Casino & Resort in West Virginia, Prairie Meadows Casino & Racetrack for Iowa sports betting and Turtle Creek Casino in Michigan for MI sports betting. It will help expand Caesars’ presence in key gaming markets, the release said.

First Bet Bonus on Caesars Sportsbook

In celebration of the launch, first-time Caesars Sportsbook app users will have the opportunity to place their first bet, up to $5,000, risk-free plus a $1,000 deposit match on Scientific Game platform apps.

“Caesars Sportsbook puts the bettor at the center of everything,” Eric Hession, co-president of Caesars Digital, said in the release. “We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”

Caesars is the official casino sponsor and an official sports betting partner of the NFL. The company also has sports betting partnerships for NBA betting, NHL betting and betting on MLB, and with several individual professional teams.

Monday’s announcement comes on the heels of Caesars announcement on July 22 on an expanded partnership with the New Orleans Saints resulting in their iconic stadium being renamed the Caesars Superdome.

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