Detroit Tigers, PointsBet Reach 1st MLB Sports Betting Deal
The Detroit Tigers and PointsBet have reached a sports betting partnership agreement, according to a Sports Business Journal report. The Tigers are the first MLB team with a sports betting deal.
It comes at a time when Michigan is trying to have mobile sports betting in place by the end of this year or in early 2021. The Michigan Gaming Control Board announced this week that it is accepting internet gaming and sports betting operator license applications from commercial casinos and tribes in the state.
Professional sports teams are also lining up sports betting partnerships as their leagues embrace sports betting and more states legalize it and other online gaming. The Denver Broncos became the first NFL team with a partnership deal, announcing agreements with FanDuel and Betfred last month.
The Tigers-PointsBet agreement includes stadium, broadcast and digital platform advertising, beginning when the season starts, according to the SBJ story. PointsBet has become an authorized gaming operator of MLB, which allows it to use official league data and logos, according a PointsBet news release.
“The PointsBet team is excited to announce our groundbreaking deal with the Detroit Tigers and Major League Baseball, becoming the first legal sports betting operator in U.S. history to partner with an MLB franchise,” Johnny Aitken, CEO of PointsBet USA, said in the news release. “We offer the most betting options in the world on MLB games via our unique PointsBetting product, and we are excited to inject a unique and robust betting proposition into the great state of Michigan.”
#BREAKING from @Bill_KingSBJ: The @tigers will become the first #MLB club to sign a #sportsbetting sponsor, partnering with @PointsBetUSA. Details on this story and much more, today in #MorningBuzz— Sports Business Journal (@sbjsbd) July 2, 2020
🔗: https://t.co/ZRq2pCg6E7 pic.twitter.com/PcC596hn3j
More About PointsBet
In its most-recent earnings report, Australian-based PointsBet had a 139.7% increase in net revenue for the third quarter, which ended March 31, according to an igambingbusiness.com report.
PointsBet is available in the U.S. in New Jersey, Iowa and Indiana, and soon in Colorado and Illinois. PointsBet announced earlier in the year that it will partner with the Lac Vieux Desert Band of Lake Superior Chippewa Indians in Michigan’s Upper Peninsula. It was the first Native American tribal market access deal for the company, the report said.
Offering a unique type of bet called “points betting,” PointsBet lets a bettor wager on who wins and by how much to maximize his or her chances of winning more money, according to its website. If a team wins by 30 points rather than six points, a bettor can make more money. They can also lose more, too.
Michigan Sports Betting Just Getting Started
Michigan Gov. Gretchen Whitmer signed gambling bills into law in late December that legalized retail and mobile sports betting, online casino and online poker. The three Detroit commercial casinos took their first sports wagers over March 11-12. In addition to the three Detroit casinos, there are 24 tribal casinos in the state.
But the casinos and the sports world were shut down in mid-March because of the coronavirus pandemic. The tribal casinos have recently started reopening, but no date has been set to reopen the Detroit casinos.
RELATED: The Latest On Michigan Online Poker
In addition to getting mobile/online sports betting up by the end of the year, some Michigan lawmakers are looking to get online slots, table games and poker operational sooner than expected.
Sports betting operators DraftKings, Rush Street Interactive and Kambi have recently announced partnerships with tribal casinos in the state.
“We are thrilled to welcome PointsBet as a gaming partner of the Detroit Tigers," said Chris Granger, group president of Sports & Entertainment for Ilitch Holdings, Inc., owner of the Tigers. “Our incredible fans will love the unique experiences and innovative offerings that PointsBet’s personalized platform provides. We look forward to the fan-friendly enhancements this will bring to the game-day experience in and around Comerica Park for years to come.”
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